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Visual Communications

This course is fundamentally about

COMMUNICATION

Visual Communications

effective use of images to:


1.INFORM
2.ENTERTAIN
3.PERSUADE
4.IDENTIFY
5.ENLIGHTEN

Visual Communications
Inform

Visual Communications
Inform

Visual Communications
Inform

Visual Communications
Inform

Visual Communications
Inform

Visual Communications
Inform

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Entertain

Visual Communications
Persuade

Visual Communications
Persuade

Visual Communications
Persuade

Visual Communications
Identify

Visual Communications
Indentify

Visual Communications
Enlighten

Visual Communications
Enlighten

Visual Communications
Enlighten

Visual Communications

THE POINT
We are becoming a visually mediated society.
For many, understanding of the world is being accomplished, not
through words, but by reading images.
Paul Martin Lester

We are Bombarded with visuals 24/7


Some remembered, most forgotten

Visual Communications

Visual Communications

Visual Communications

THE POINT
YOUR job:
to produce high-quality, memorable visuals

Visual Communications

THE POINT
Form follows function
Louis Sullivan

Visual Communications
Keys to Success in Visual Communication

Message

Audience

Medium

Visual Communications

Visual Communications

Visual Communications

Visual Communications

Visual Communications

Visual Communications

TIPS FOR SUCCESS IN MC2015


Attend lecture and lab
Engage in class activities
Take good notes
Practice with software
Start projects early
When working on projects, consult class notes and
project guidelines often
Spend time looking at visual materials and begin a
collection of visual materials (both good and bad)
Be a proactive learner ask good questions!

Visual Communications

ASSIGNMENT
Create a blog using wordpress
Your first post will introduce you and what you
expect to learn from this course
(email subject line MC2015_sec6_lastname_intro)

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