R E T A I L

L I G H T I N G
D E S I G N

R O L E S
O F

R E T A I L

L I G H T I N G

-To attract the eye

More dramatic lighting effects, such

as moving lights, colored lights and
attractive luminaries, must be used
to attract attention

A well lit store

conveys a message
that it is open for

-To illuminate the

merchandise

Helps
the
customer
to
find what they
wish to see

Merchandise should be illuminated

for shoppers to prospect, and
appreciate

-To excite the shoppers

Packaging a
product as a
completely
different or
unusual
experience
that stands
out

Some ways in which to excite the shoppers include:

Dramatically lighting merchandise, especially feature
displays
Using luminaries whose strong style reinforces the
theme
Using lighting techniques such as cove lighting and wall
washing
Employing highly specialized lighting techniques such
as fiber optics, theatrical lighting, neon, color changing
lights, and moving lights to energize the space

-To illuminate the work

of storekeeping

Use of pendant light

as a wayfinder for
shoppers to see the
cashier

-To reinforce the shopper's

sense of value and price point

High-end product
should
be
complemented with
creative lighting for
shoppers to trust
the price point

Stores selling products at

affordable or discounted price
must have lighting design that
feels inexpensive

C A S E
S T U D Y

LIGHTING

S M A L L

DESIGN

B O U T I Q U E

-Lighting
design for
small
stores is
especially
important
for store
image and
appeal

-Decorative lighting fixtures,

especially those with colored
glass or other distinctive
qualities tend to give the
store an identity

LIGHTING

DESIGN

S U P E R M A R K E T

-grocery
stores
requires much products
to illuminate
-Bakery, wine, floral,
deli
and
other
departments
often
demands individual
architectural and
lighting theme

-most employ efficient, low-cost general lighting systems

such as fluorescent strip light, industrial fluorescent, or HID
luminaries or troffers.
-Direct lighting system work best because they tend to
punch light into the aisles

People prefer

warmer lights in cold climate,

while

cool lights in warm climate.

LIGHTING

DESIGN

G A L L E R Y

JERSEY
MARITIME
MUSEUM

JERSEY
MARITIME
MUSEUM

JERSEY
MARITIME
MUSEUM

JERSEY
MARITIME

THE JOHN G.
SHEDD AQUARIUM

THE JOHN G.
SHEDD AQUARIUM

THE JOHN G.
SHEDD AQUARIUM

THE JOHN G.
SHEDD AQUARIUM