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  • Blue Ocean Strategy: Value Innovation: - W Chan Kim and Renée Mauborgne

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    Chaitanya Waghode
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    This document provides biographies of W. Chan Kim and Renée Mauborgne, the authors of the book Blue Ocean Strategy. It also summarizes the key concepts of blue ocean strategy, which argues that companies can succeed by creating "blue oceans" of uncontested market space through value innovation, rather than competing directly against competitors. Blue ocean strategy involves creating new market space by pursuing differentiation and low costs simultaneously, unlike traditional "red ocean" strategy which focuses on beating competition within existing markets.

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    This document provides biographies of W. Chan Kim and Renée Mauborgne, the authors of the book Blue Ocean Strategy. It also summarizes the key concepts of blue ocean strategy, which argues that companies can succeed by creating "blue oceans" of uncontested market space through value innovation, rather than competing directly against competitors. Blue ocean strategy involves creating new market space by pursuing differentiation and low costs simultaneously, unlike traditional "red ocean" strategy which focuses on beating competition within existing markets.

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    6 views8 pages

    Blue Ocean Strategy: Value Innovation: - W Chan Kim and Renée Mauborgne

    Uploaded by

    Chaitanya Waghode
    This document provides biographies of W. Chan Kim and Renée Mauborgne, the authors of the book Blue Ocean Strategy. It also summarizes the key concepts of blue ocean strategy, which argues that companies can succeed by creating "blue oceans" of uncontested market space through value innovation, rather than competing directly against competitors. Blue ocean strategy involves creating new market space by pursuing differentiation and low costs simultaneously, unlike traditional "red ocean" strategy which focuses on beating competition within existing markets.

    Copyright:

    © All Rights Reserved
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    of 8

    Blue Ocean Strategy :

    Value Innovation
    - W Chan Kim
    and
    Rene Mauborgne

    By,
    Chaitanya Waghode
    15BSP0324

    W Chan Kim
    W. Chan Kim (born 1952) is a Korean-born
    business theorist
    Professors of Strategy and Management at
    INSEAD, the worlds second largest
    business school
    Co-director of the INSEAD Blue Ocean
    Strategy Institute in Fontainebleau, France
    He is known as co-author of the 2005 book
    Blue Ocean Strategy

    Rene
    Mauborgne
    Rene Mauborgne

    is

    The

    INSEAD

    Distinguished Fellow
    a professor of strategy at INSEAD
    She is also Co-Director of the INSEAD Blue
    Ocean Strategy Institute
    She was born in the United States

    Blue Ocean
    Strategy

    Based on a study of 150 strategic moves spanning


    more than a hundred years and thirty industries
    Kim & Mauborgne argue that companies can succeed
    not by battling competitors, but rather by creating blue
    oceans of uncontested market space
    The cornerstone of blue ocean strategy is "value
    innovation
    The simultaneous pursuit of differentiation and low cost

    Red Ocean VS
    Blue Ocean
    Red Ocean

    Blue Ocean

    Compete in existing market


    space

    Create uncontested market


    space

    Beat the competition

    Make the competition


    irrelevant

    Exploit existing demand


    Create and capture new
    demand
    Make the value-cost trade-off
    Strategic choice of
    Differentiation or Low cost

    Break the value-cost trade-off


    Pursuit of Differentiation AND
    Low cost

    SET SAIL
    TOWARDS
    YOUR
    BLUE
    OCEAN

    Thank You !!!

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