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- Author

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Author

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[McKinsey] continues to expand its operations capabilities,

particularly around developing analytical toolsalso to
transfer knowledge to clients to help them continue
successfully once McKinsey has gone.
Kennedy Consulting Research and Advisory

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Quotes

..

..

..
..

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Background paper

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Shadows

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Questions

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Next steps

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Little People

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Little people 2

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Little cartoon people (PNG)

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SOURCE: 792485 Instore Sales Effectiveness in Retail: EM Guide

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HSS people
Physician

Nurse

Patient

Hospital and clinic

MR

Payers

CREDIT: Ryoichi Kusama (TOK)

Pharmacy

Government

Pharmacist

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Widgets

4
Pa ti

ent

adh

ce
eren

ra mme
p rog

Can

ada,

Cr estor

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Images and icons

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Image and icons

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Hands
Text
Text

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McKinsey & Company

CREDIT: Roman Capa (MAD)

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Images

Insert text here

Insert text here
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Insert text here

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Symbols: go to Insert tab > McKinsey section >Templates Objects

dropdown > Text
Object

Check and cross

A Heading

Text

Signal

Bolt

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McKinsey Logos

SOURCE: Brand site http://ourbrand.intranet.mckinsey.com/print/print-brand-elements/photos-and-illustrations.html

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Financial system logos1

NOTE: Logos should be in PNG format, engage VGI to generate an up to date set of logos for individual industries
SOURCE: Neil Doshi template v25

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Bank logo icons

SOURCE: Neil Doshi template v25

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Pharma logos

SOURCE: 790798 Global generic supplier trends and profiles for the US market

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Style guide (1/2)

Header

Header

Header

Header

Header

Text

Header
Header
UoM

Text
Callout

xx
Highlight
color

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Style guide (2/2)

Text
Heade
r
Text

Heade
r
Heade
r

9/12/
16
9/12/
16
9/12/
16

Key takeaway
...
...
...

Text

Heading
1 Text
Text

Text
Text

2 Text
Text

Text
Text

3 Text
Text

Text
Text

xx
xx
xx

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Primary color palette

Primary
Primary
accent
accent color
color

220
220
230
230
242
242
Primary fill

Secondary
Secondary
accent
accent color
color

For
For red-green
red-green
heat
heat mapping
mapping

For
For subtle
subtle
text,
text, grid,
grid,
connector
connector

185
185
205
205
229
229
Primary
outline

149
149
179
179
215
215
Accent 3

255
255
204
204
204
204

240
240
165
165
165
165

225
225
126
126
126
126

Alternative
shading 1

Alternative
shading 2

Alternative
shading 3

230
230
238
238
215
215

207
207
218
218
186
186

185
185
199
199
158
158

Alternative
shading 1

Alternative
shading 2

Alternative
shading 3

234
234
234
234
234
234

221
221
221
221
221
221

207
207
207
207
207
207

Table, grid
lines

113
113
154
154
203
203

Connector
lines

78
78
129
129
190
190
Glyph fill

210
210
88
88
88
88

195
195
49
49
49
49
Stickers

60
60
105
105
160
160

47
47
82
82
125
125

Glyph
outline

180
180
10
10
10
10
Critical
callout fill

162
162
179
179
129
129

140
140
160
160
101
101

117
117
140
140
72
72

192
192
192
192
192
192

178
178
178
178
178
178

164
164
164
164
164
164

150
150
150
150
150
150

Footnote
text

Shadows

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Extended color palette gradations (for heat maps, charts, etc.)

Sample
Sample

220
220
230
230
242
242

202
202
217
217
236
236

185
185
205
205
229
229

167
167
192
192
223
223

149
149
179
179
215
215

131
131
166
166
209
209

113
113
154
154
203
203

96
96
141
141
196
196

Sample
Sample

78
78
129
129
190
190

66
66
117
117
178
178

60
60
105
105
160
160

53
53
94
94
143
143

47
47
82
82
125
125

40
40
71
71
108
108

34
34
59
59
90
90

27
27
48
48
73
73

Smokey
Smokey

255
255
204
204
204
204

250
250
191
191
191
191

245
245
178
178
178
178

240
240
165
165
165
165

235
235
152
152
152
152

230
230
139
139
139
139

225
225
126
126
126
126

220
220
113
113
113
113

Smokey
Smokey

215
215
101
101
101
101

210
210
88
88
88
88

205
205
75
75
75
75

200
200
62
62
62
62

195
195
49
49
49
49

190
190
36
36
36
36

185
185
23
23
23
23

180
180
10
10
10
10

Sample
Sample

230
230
238
238
215
215

222
222
231
231
205
205

215
215
225
225
196
196

207
207
218
218
186
186

200
200
212
212
177
177

192
192
205
205
167
167

185
185
199
199
158
158

177
177
192
192
148
148

Sample
Sample

170
170
186
186
139
139

162
162
179
179
129
129

155
155
173
173
120
120

147
147
166
166
110
110

140
140
160
160
101
101

132
132
153
153
91
91

125
125
147
147
82
82

117
117
140
140
72
72

McKinsey & Company

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2. Chapter heading, if
necessary

Other colors which can be used if (and only if) absolutely necessary

Sample
Sample

223
223
216
216
231
231

191
191
178
178
207
207

159
159
140
140
183
183

128
128
102
102
160
160

96
96
76
76
120
120

64
64
51
51
80
80

Sample
Sample

212
212
234
234
240
240

165
165
213
213
226
226

120
120
192
192
212
212

75
75
172
172
198
198

56
56
128
128
148
148

37
37
86
86
99
99

Sample
Sample

253
253
230
230
212
212

250
250
206
206
170
170

247
247
181
181
128
128

245
245
157
157
86
86

183
183
117
117
64
64

122
122
78
78
43
43

For
For yellow
yellow
lights
lights between
between
red
red and
and green
green

255
255
255
255
229
229

255
255
255
255
204
204

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United Concordia competitive profile

Company: United Concordia
Description

: National dental care company providing dental benefit solutions. Subsidiary of Highmark (payor).

Total Members

HQ Location
: 8.2M

Total revenue

: 1,779 M

Medical coverage area

: 22 States served

Net income

: 56,663 M

Supplemental area

Dental members

: Harrisburg PA

2011 Members
Thousands

2011 Sales
Thousands

All Plans

7,981

216.8

DPPO Insured

4,928

134.5

DPPO ASO

2,642

74.5

DHMO

411

7.8

Dental indemnity

N/A

N/A

Dental coverage
States w/
coverage

Supplemental insurance strategy going forward

United Concordia plans to expand their dental offerings to provide products that address the health concerns of their clients, and

have several new products and product enhancements that are scheduled for release in 2011
Company have several strategic partnerships underway, including some that are outside the box for a more traditional dental
insurer, that will enhance their competitiveness, financial performance and marketplace presence
Unum and United Concordia undergone a partnership with a focus on product innovation and world-class customer
service - to provide group dental benefits aligned with Unum's other financial protection benefits

SOURCE: Limra U.S. group Dental insurance report, Hoovers, Press search, Company website

McKinsey & Company

Global Pharmaceutical suppliers

Largest generic drug
manufacturer in the
world and top 15 global
pharmaceutical
company
Based out of Israel with
significant
manufacturing capacity
in the U.S., Europe,
South America, & Asia
Historically focused on
aggressive growth and
maintaining market
share

Valuation
Sales 2011:

Sales

EBITDA 2011: Market Cap, Aug 2012:

$18,312M $5,446M$37,568M
EBIT margin 2011 EV1/EBITDA 2011:

23.9%

9.49

Publicly traded:

D/E ratio:

Yes

36.9%

9/1
209/12/16
2/1
209/12/16
209/12/16
6
9/1
9/12/16
9/12/16
2/1
9/12/169/12/16
9/12/16
6

$M:

EBIT margin:
25.5% 24.1% 24.2% 27.3% 23.9%
9/12/16 p.a.

Assets

Partnerships

46 FDA approved plants

22

56 subsidiaries, e.g.:

USA
The combination of the
acquisition of Cephalon
in 2011 and a CEO
transition in 2012 may US Manufacturing
alter Tevas focus
towards developing
# of US
proprietary
regulatory
pharmaceuticals
approvals

2008: announced that they have signed a

definitive agreement to establish a leading
generic pharma-ceutical company in Japan:
Teva-Kowa Pharma.
In November, 2011: Teva and The Procter &
Gamble Company ("P&G") formed a consumer
health care joint venture combining the
companies' over-the-counter pharmaceutical
businesses ("OTC") in all markets outside
North America.

ANDAs

659(Unique dose-form)

DMFs

239(active, type II)

Teva
Active Value: Total market cap + preferred stock @ book value + minority interest + total debt - excess cash
* Net Enterprise
Source: McKinseys Corporate Performance Analysis Tool; annual reports; press; team analysis; FDA (data
McKinsey & Company |
Pharmaceutical
accessed July 2012)

28

2. Chapter heading, if
necessary

Sample interview guide

Interviewee

Survey
results

Survey
average

Interview time/date

Text

Functional area Text

Location

Text

Title

Interviewers

Text

Topic

Text

Response
range

Text

Survey score

Interviewee
score

Selected comments

Interview topics &/or questions

1.
2.
3.
4.
5.
6.
7.
1

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Road investment opportunities in <Domestic Market>

Opportunities for <Client>
Financial envelope

<Client> 5-year vision

<Domestic Market>

Context
.

International

Comments

Q13 How should <Client> approach the development of new opportunities in <Domestic Market>?

<Client> should not

engage in developing
new opportunities in
<Domestic Market>

<Client> should be
reactive to
opportunities that
emerge but should
be selective

<Client> should be
proactive searching
for new opportunities,
investing relevant
management time
and resources

Other (please
comment)

Q13a What investments could <Client> proactively explore in <Domestic Market>?

Out of
consideration

Could be
reactively pursued

Should be
proctively pursued

Option 1
Option 2
Option 3
Option 4
Option 5
Others (please detail in
comments)

CREDIT: Niall O Tuathail (LIS)

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Workshop session template

Session length

Delivery

Facilitator

Learning objectives

CREDIT: Jessica Stewart (LON)

Specific materials

Room layout

31

How to best engage VGI

http://
home.intranet.mckinsey.com/intcomms/visualgraphics/ourserv
ices
If you need further help, please reach out to the CST Relations
Team (email ID: Visual Graphics CST Relations). You can reach us
via e-mail Monday-Friday. Please allow 12-24 hours' response time
to e-mail or to call you back

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How to best engage VG

Slide support

http://home.intranet.mckinsey.com/intcomms/visualgraphics
/dailysupport

Presentation support

http://home.intranet.mckinsey.com/intcomms/visualgraphics/p
resentationsupport

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US Design Center
All high-design requests (e.g., high-end PowerPoint, brochures, illustrations,
multimedia, etc.) should be sent to the US Design Center USDC
Email: USDC
Fax: 1-312-884-6444
Service Desk: 1-312-551-3600, VoIP 403-3600
Web: usdc.intranet.mckinsey.com
Hours of support // Monday-Friday 8am to 8pm EST
Cost // $122 per hour
Non-PPT related projects must be assessed by our scheduling team and/or
Creative Manager to define the best estimate of completion time.
For high-end PPT work, our estimate of timing is as follows:
1 hour = 4 to 5 pages
2 hours = 10 pages
3-4 hours = 20 pages
Full day = 50+ pages

SOURCE: USDC

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Firm Format quick guide for PowerPoint 2010

What are the two options for using the template1?
1. Default with blue color scheme

2. Customized with color that reflects the clients corporate identity or the communications theme

You can customize the templates color scheme; however,

do not alter the title pages McKinsey logo bar because it
is the cornerstone of our brand identity system
The message/topic title and the square bullets, dashes,
etc., are in the same color; other text is in black

You can toggle on/off the McKinsey Arial name in the

footer bar, based on client and office preferences;
however, show the McKinsey name in all proposals; do
not put the clients name/logo in the footer bar

1 In special circumstances, the DCS may agree with the client to work in their template rather than ours; contact Firm Legal for further information
SOURCE: Firm Format, January 4, 2013

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Why should I use Firm Format?

How can I promote graphic consistency?

Our Firm Format enables you to create documents/

presentations that look distinctively and consistently
McKinsey. The PowerPoint template
Looks highly professional and reflects the quality of the
documents content
Is extremely flexible and enables creativity in 28 languages
while maintaining a distinctive McKinsey identity
Is easy to use and saves time

Maintain the default settings

Typical lines/outlines: dark gray (128/128/128)
Map lines: light gray (178/178/178)
Milestones (e.g.,CAGR): dark blue (0/41/96)

Which design elements must be maintained?

Title
Left-hand panel geometry
Location of document title
McKinsey disclaimer
McKinsey logo bar

For conceptuals (e.g., flow charts, cycles) and shapes,

use the McKinsey Template Objects and Shapes
165 conceptuals including many with multiple levels
206 maps world, regions, and countries where we
have an office with three versions: outline, internal
areas, and named internal areas
42 practice frameworks some with notes
Find the Template Objects and Shapes in the
McKinsey section of the Insert tab

Tracker
Left-hand panel geometry
Bullet hierarchy
Highlight bar to track the agenda
Footer bar
Internal
Distinctive on-page tracker, sticker,
legend, slide title, unit of measure,
footnote, and source
Above chart exhibit titles with bold
title, gray unit of measure, and
underline
Footer bar
SOURCE: Firm Format, January 4, 2013

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Where are commands/functionalities?

The Ribbon works logically from left to right
File tab includes Save, Recent (to access saved and
unsaved documents), New (to access the template in 28
languages), Print, Save & Send, and Defaults (to toggle
the paper size and cm to inches)
Home tab includes the basics Clipboard, Slides, Font,
Paragraph (e.g., our square bullet hierarchy), Shape
Styles (e.g., fill and outline), McKinsey (e.g., quick keys,
change outline format), Arrange, Editing, and McKinsey
BA Tools
Insert tab has a McKinsey group with the Firm Format
Slide Elements, Template Objects, and Shapes, as well
as think-cell

Where can I get more information?

Office 2010 Resources Portal

http://office2010.intranet.mckinsey.com

Engagement Channel

http://home.intranet.mckinsey.com/cssapp/engagementc
hannel/documents
; scroll down to Use Firm Format
Visual Graphics http://
intcomms.intranet.mckinsey.com/intcomms/visualgraphics/
files/FirmFormat-Guidelines2010.pdf
Leslie Cowger, Firm Format Manager

SOURCE: Firm Format, January 4, 2013

How do I insert slides from other PowerPoint 2003

and 2010 files?
1. On the Home tab, in the Slides group, choose Reuse
Slides
2. In the Reuse Slides pane, click Browse button and choose
Browse File
3. In the Browse dialog box, locate and click the file that
contains the slide you want
4. To add a single slide, click the slide; for all slides, right-click
any slide and choose Insert All Slides

How do I prepare slides for Word documents?

1. Click any blank area on an internal slide, press [Shift][F10]
to launch the context menu, and choose Format
Background
2. On the Format Background dialog box, click Hide
background graphics and choose Apply to All to remove
the McKinsey name, footer bar, and working draft
information
3. For documents created after the Nov 2012 update: on the
Insert tab, in the McKinsey group, choose Slide Elements
and then Page Number; unclick Show slide number and
choose All slides and then OK.
For documents created before the Nov 2012 update: on the
Insert tab, in the Text group, choose Header and Footer
and unclick the Slide number and then choose Apply to All
4. On the Status Bar at the bottom of the screen, choose Slide
Sorter; click the exhibit and copy using [Ctrl][C]
Access the Word quick guide through the Engagement
Channel link for instructions on inserting Exhibits
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To alter a templates default color scheme choose a format from the

McKinsey > Colors section or make a request with VGI for a new scheme

The default template has

Black text, except for the dark blue message/topic title and gray
measurements in titles
Gray outlines/lines (128/128/128) in 0.75 pt
Objects that appear with the default fill Accent 1, light blue (199/224/251)
Highlight for one item in Accent 2, blue (145/176/255)
Other fills added sequentially Accent 3/Hyperlink in thick-cell (0/102/204)
followed by Accent 4/Hyperlink in think-cell (0/41/96); use Accent 4 sparingly
because this is our brand color
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To ensure content can be seamlessly copied and pasted, use the

functionality within the McKinsey group on the Insert tab

Create a text
box

Insert conceptuals,
frameworks, and maps

Insert/reinsert
elements (e.g.,
footnotes, titles
above charts)

Insert shapes (e.g.,

flow, circle, rectangle)

Toggle on/off the

McKinsey Name in
the footer bar; must
be on all LOPs

Toggle on/off the

Working Draft
information

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Conceptuals, maps, and practice frameworks: go to Insert tab > McKinsey

section >Templates Objects dropdown

SOURCE: Source

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The Template Objects provide 165 conceptuals, 206 maps, and

42 practice frameworks; the following pages show examples

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Text box and Shapes: go to Insert tab> McKinsey section

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Slide elements: go to Insert tab > McKinsey section >Slide Elements

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Copyright

Image used in documents must abide by copyright law. Do not include

copyrighted material (e.g., articles, drawings, photographs, film clips,
songs) of others without permission from the copyright owner

VGI and USDC have access to image libraries which McKinsey has
retained for use:
Ask for images that convey an idea or item
Send an image asking for something similar

Please exercise caution in particular when incorporating web-based

materials, which are subject to the same considerations as copyrighted
paper materials

Consider linking if possible, since linking does not constitute copyright

infringement

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Creating team cartoons

The USDC@mckinsey.com engages
external graphic artists to produce
team cartoons:

Obtain permission from the ED as

there is a cost associated (hourly
charge, ~$500-800 total)

Brainstorming

Whos there and what are they

saying?

What quirks do they have?

Is there an orange sweater that
was worn a bit too often?

Where is everyone?

Use appropriate judgment in

developing content. A good
guideline: Would I be comfortable
with my clients seeing this?

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