HEALTH PROMOTION (2)

Dr. Ambrina Qureshi

12-09-2015

History of Public Health Improvements-

started from UK
First wave of public health
Second wave of pubic health
Third wave of public health
Fourth wave of public health
Fifth wave of public health

3 important elements of health

promotion
Focus

on health determinants

Make the healthy choices, the easy choice

Working

in partnership

Work together
Adopting

strategic approach to
utilization.
nable people to take control over health

3 important elements of health

promotion
Focus

on health determinants

Make the healthy choices, the easy choice

Working

in partnership

Work together
Adopting

strategic approach to
utilization.
nable people to take control over health

Focusing attention UPSTREAM

..you know I'm so
busy jumping in
pulling them to
shore, applying
artificial
respiration, that I
have no time to see
who the hell is
upstream pushing
them all in.
(McKinlay 1979)

Therefore, we cannot really ignore the complex

array of factors that influence and determine
human behavior
And
Must understand that individuals are not
always capable of modifying elements of their
lifestyle.

ASSIGNMENT-1
SOLVE

PAGE NO. 140 DISCUSSION POINTS

3 important elements of health

promotion
Focus

on health determinants

Make the healthy choices, the easy choice

Working

in partnership

Work together
Adopting

strategic approach to
utilization.
nable people to take control over health

Requires active involvement of

local community in all aspects
Identificatio
n of Health
Issues

Ways to
initiate
change

One of the key roles of health professionals is

therefore in enabling and nurturing Health
Promotion within communities.

Because we recognize and focus on

wide and diverse underlying
determinants of health, multi-sectoral
working is a key element of Health
Promotion therefore.
Who are the partners in oral health?
Health
Education
Local authority
Voluntary sector
Commerce & industry

ASSIGNMENT-2
SOLVE

PAGE NO. 141 DISCUSSION POINTS

Strategic Action
And remember we are focusing on
"upstreams", therefore what is really
required is development of a strategic
policy for Health Promotion that is
really effective.
Such a strategy should be based on an
appropriate assessment of local needs
and resources and a strategy vision
must be clearly stated with well
identified aims and achievable targets.

An Example of such Strategic Action-COMMON RISK FACTOR APPROACH

Effectively deal with

a combination of
health problems
together.
Effective in long
term.
Efficient in use of
resources.
13

Other such Strategic Actions:

Whole - Population Strategy
High - Risk Strategy
And other complementary strategies
All aiming at enabling people to take
control over and responsibility for their
health.
14

Health Promotion through 5 areas of

action:
Developing personal skills:

1. Through health education, with basic objectives to increase

knowledge, changing attitudes and behaviors; and develop skills
and actions.

Strengthening community action

2. Developing a community development approach and self-help

groups.

Reorienting health services

3. Curative to more preventive services.

Building healthy public policy

4. Creating such social environments through regularities bodies

that protects and improves health.

Creating environment support

5. Organizational changes such which are conducive to health.

15

Differing approaches to Health

Promotion.
Preventive approach
Behaviour change
Educational approach
Empowerment
Social change

What is the Best Approach of

these??

A Probable Combo Deal

Next Saturday assignment

Prepare a power-point
group presentation sharing
your research findings (not
more than 8 minutes) from
last semester and suggest
a Health Promotion Plan
keeping in view those
findings.