ABDM 1073 INTRODUCTION TO

ORGANISATION & MANAGEMENT

Group 1
Teoh Ai-Wen
Toh Yee Oon
Teow Wendy
Teh Hong Yang
Teh Kah Seng

4.4 CORPORATE
SOCIAL
RESPONSIBILITY
(CSR)

CSR is acorporation'sinitiatives to assess and take

responsibility for the company's effects on environmental
and social wellbeing.
The term generally applies toefforts that go beyond what
may be required by regulators or environmental
protection groups.

EXAMPLE :
Ben and Jerry's, for instance, uses only fair trade
ingredients and has developed a sustainability program
for dairy farms in its home state of Vermont.

EXAMPLE :
Starbuckshas created its C.A.F.E. (Coffeeand Farmer
Equity)Practices guidelines, which are designed to
ensure the company sources sustainably grown and
processed coffee by evaluating the economic, social and
environmental aspects of coffee production.

I. CORPORATE
PHILANTHROPY

Philanthropy : An active effort to promote

human welfare

Corporate Philanthropy: Is the act of a

corporation promoting the welfare of others,
generally via charitable donations of funds or
time.

TYPES OF
CORPORATE
PHILANTHROPY

2 MAJOR
TYPES
Matching
Gift
Programs

Voluntee
r Grant
Programs

Matching Gift Programs

- Charitable giving programs set up by corporations in
which the company matches donations made by
employees.
-The types of matches depend on what the companys
policies are, but some companies will match the
donation, 1:1, or triple the donation.

EXAMPLES:
-CEO Tim Cook becameApples head honcho in
April 2011 and almost immediatelyinstituted a
program to match employee donations. In the time
since, Apple hasmatched over $25 million worth
of employees donation.

EXAMPLES:
-In 1983, 200 Microsoft employeesraised $17,000
for non-profitsthrough the companys first
employee giving program. Microsoftemployees
have since donated over $1 billion to charitable
organizations.

List of Companies with Donation Matching

Programs

Volunteer Grant Programs

Businesses award money to non-profits in exchange
for employee efforts at those non-profits.
-

Two primary
structures:
1. Donate a certain dollar amount per hour to an
organization where an employee volunteers
2. Once an employee volunteers for a certain number of
hours, the corporation will provide a donation to that
non-profit.

EXAMPLES:
-Walmart provides $250 for each individual in

their volunteer grant program who volunteers

at least 25 hours and allows up to four
individual grant requests per year.

EXAMPLES:
-Microsoft also offers a volunteer match program,
which began in 2005. Non-profits receive $25 per
hour when Microsoft employees volunteer for at
least four hours.

List of Companies with Volunteer Grant

Programs

II. CORPORATE
SOCIAL
INITIATIVES

What is Corporate Social

Initiatives???
Company
Distinct Competencies
Social Responsible Way

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Money was
the first
priority that
we used to
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Example 1

August
29,2005
Hurricane Katrina hit
Louisiana (U.S.)
One of the five deadliest
hurricanes
Many people were displaced
from their homes
Caused more than $100
billion in damage

 Moved a lots of product to New

Orleans for victims
Sent emergency care experts to
help the Red Cross

Example 2

~ Logistics Giant Thomas Nationwide Transport (TNT)

~ Keeps a 50-person emergency-response team on standby
~ Go anywhere in the world at 48hours notice
Aviation Warehousing Transportation Reporting
Communications

*Since 2005, 225 TNT employees have been involved in 17 emergency response activities*

GUIDING PRINCIPLES
Concentrate your CSR efforts.
Management time and resources are limited, so the greatest
opportunities will come from areas where the business
significantly interacts with.

GUIDING PRINCIPLES
Build a deep understanding of the benefits.
Finding symmetry between the two sides and being open
enough to understand issues both from a business and a
societal perspective.

GUIDING PRINCIPLES
Find the right partners.
Partnering is difficult, but when both sides see winwin potential
there is greater motivation to realize the substantial benefits.

III. CORPORATE
SOCIAL
RESPONSIBILITY

WHAT IS CORPORATE
RESPONSIBILITY?
SOCIAL RESPONSIBILITY IS AN ETHICAL FRAMEWORK AND
SUGGESTS THAT AN ENTITY, BE IT AN ORGANIZATION OR
INDIVIDUAL, HAS AN OBLIGATION TO ACT FOR THE BENEFIT
OF SOCIETY AT LARGE. SOCIAL RESPONSIBILITY IS A DUTY
EVERY INDIVIDUAL HAS TO PERFORM SO AS TO MAINTAIN A
BALANCE BETWEEN THE ECONOMY AND THE ECOSYSTEMS.

EAMPLE: XEROX CORPORATION

American global corporation that sells
business services and document
technology products.
Xerox was founded in 1906 in
Rochester as The Haloid Photographic
Company ,which originally
manufactured photographic paper and
equipment.

MINORITIES IN WORKFORCE
42% of its employees are from
minorities of race.
This is due to the corporation
hold on a concept of Employees
with different ways of thinking
and different ways of perceiving
our world are employees who
create innovative solutions. In a
business like ours, whose
lifeblood is fresh ideas, this
variety of perspectives is a
priceless resource and a key to
achieving critical business
results.

REUSE/REDUCE RATE
Xerox corporation achieve 96%
reuse and reduce rate
The corporation offered the
customer to replace the spoilt
part and the spoilt part is
repaired by the corporation.
Hence there is no need to buy a
new part for the spoilt.