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  • Marketing Stratergy of Nirma: - Ganesh Kumar T

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    Ganesh Kumar
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    The document outlines the marketing strategy and history of Nirma, an Indian detergent and soap brand. It discusses that Nirma was founded in 1969 in Ahmedabad by Karsambhai Patel and was named after Nirupama. Through low costs, good advertisements, and gaining 60% of the market by 1988, Nirma found early success. However, lack of innovation, no changes to advertising or logo, and strong competitors led to Nirma's later failure to keep up with changing market demands.

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    about the failure and success of nirma

    Original Title

    nirma

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    The document outlines the marketing strategy and history of Nirma, an Indian detergent and soap brand. It discusses that Nirma was founded in 1969 in Ahmedabad by Karsambhai Patel and was named after Nirupama. Through low costs, good advertisements, and gaining 60% of the market by 1988, Nirma found early success. However, lack of innovation, no changes to advertising or logo, and strong competitors led to Nirma's later failure to keep up with changing market demands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    13 views6 pages

    Marketing Stratergy of Nirma: - Ganesh Kumar T

    Uploaded by

    Ganesh Kumar
    The document outlines the marketing strategy and history of Nirma, an Indian detergent and soap brand. It discusses that Nirma was founded in 1969 in Ahmedabad by Karsambhai Patel and was named after Nirupama. Through low costs, good advertisements, and gaining 60% of the market by 1988, Nirma found early success. However, lack of innovation, no changes to advertising or logo, and strong competitors led to Nirma's later failure to keep up with changing market demands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    MARKETING STRATERGY

    OF NIRMA
    -GANESH KUMAR T

    HISTORY

    Founded in 1969 at Ahmedabad.


    Founded by Karsambhai Patel.
    Named after Nirupama.
    Detergent, cosmetics and soaps.

    LOGO

    SUCCESS STORY
    Low cost.
    Good advertisement.
    1988 Got 60% market.

    REASONS FOR FAILURE

    Competitors.
    Lack of innovation.
    No change in advertisement.
    No change in logo.

    THANK YOU!!!

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