PROPS AND COSTUME

ANALYSIS
BOBBY LEE

MISE EN SCENE

EXAMPLE OF PROP
IN EXISTING
PRODCUT

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT WILL

THIS HAVE ON MY
TARGET AUDIENCE

Having a boat along with

a wide range of props in
my music video was
beneficial in the sense
that it made it unique to
others on the market
and it conforms to
Frederick Jameson's
theory that music videos
are random without
meaning.

Through using a boat in

the production of my
music video it signified
harmony and peace
which could be symbolic
to the feelings evoked
from the demographic of
my target audience as
they may watch the
video for a sense of
escapism.

This playsuit from the

summer collection of a
women's clothing line
would be effective as it
emphasizes the
summery fun
atmosphere built up
throughout. It also
conforms to the codes
and conventions of a
stereotypical pop music
video and the audience

The short and revealing

item of summer clothing
could attract attention
from a male
demographic of target
audience as it conforms
to Laura Mulveys male
gaze theory that men
see women within the
media as sexual objects
and watch them for
voyeuristic pleasure.

MISE EN SCENE

EXAMPLE OF PROP
IN EXISTING
PRODCUT

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT WILL

THIS HAVE ON MY
TARGET AUDIENCE

The forest juxtaposes

well against the other
locations used within my
music video like
Trafalgar square. The
juxtaposition will give
the music video
contrasting elements of
iconography which will
intern make the music
video more visually
pleasing and will
enhance the narrative
structure throughout.

The tall trees help

make the protagonist
appear inferior and
therefore may anger a
female target
audience as she
appears small and
vulnerable, arguably
conforming to the
idea of a patriarchal
society where men
rule.

Skipping stones
across the water on a
beach emphasizes the
hopeful atmosphere
created throughout.
The water also
connotes purity which
could mirror the

The ripples in the water

are quite relaxing to
watch but the beach
location also signifies a
sense of realism which
could evoke them to
reminisce on their
childhood memories,
allowing them to build

MISE EN SCENE

EXAMPLE OF PROP
IN EXISTING
PRODCUT

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT WILL

THIS HAVE ON MY
TARGET AUDIENCE

The car will benefit

my production as it is
a car of high value
and trending within
the younger
generation and
therefore would
appeal to the
demographic of my
target audience who
are young-middle
aged people into pop
music.

The use of the expensive

convertible car in the
music video connotes
the idealistic lifestyle the
artist may be living and
could make the target
audience jealous as they
may not be able to
afford this car. It is also
hegemonic to Richard
Dyers star theory, the
star as a construction, as
the artist may have
rented the car and may
not drive it around in her
every day life.

The sunglasses add

emphasis to the weather in
the shots and help portray
the temperature as
significantly high. They are
in fashion and therefore
help reach out to all people
who may wear them all over
the world, widening the

The close up used to

denote the sunglasses
conforms to Andrew
Goodwins codes and
conventions theory as
they are the focus of
the shot and this

MISE EN SCENE

EXAMPLE OF PROP
IN EXISTING
PRODCUT

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT WILL

THIS HAVE ON MY
TARGET AUDIENCE

The use of a street buskers

art work could be contrasted
against the high value
sports car and fashionable
items of clothing as the
street buskers are known
well for begging and not
having a lot of money. The
juxtaposition between the
two lifestyles conforms
further the Frederick
Jameson's theory that music
videos are random without
meaning and the bright
colors also make the high
angle shot more visually
pleasing.

The high angle shot of

the mans art work not
only makes him appear
lower class and of a
proletarian background
but could also evoke pity
from the target audience
who may feel saddened
by the fact he is begging
on the streets for money.

The dark hair will

benefit my production
as throughout my
music video two hair
colors are used, this is
effective as it helps
portray the

The dark hair of the

protagonist in a
couple of the shots
could make the
protagonist appear as
a role model as it
conforms the

MISE EN SCENE

EXAMPLE OF PROP
IN EXISTING
PRODCUT

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT WILL

THIS HAVE ON MY
TARGET AUDIENCE

The use of the festival

location subverts the
dominant ideology
that you have to act a
certain way to fit into
todays society as at a
festival you are free
to be whoever you
want to be without
the pressure of
judgmental people.

This is beneficial as it
could be used as a
form of escapism for
the target audience.
People who attend
festivals may also be
able to relate to the
shots and it may
excite them and
influence them to
dance to the music
video I have created,
making it all the more
engaging as opposed
to an average music
video.