Case study

Pia Saurbier

20th century fox

History

20th Century Foxs story begins in a tiny

theater on New Yorks Lower East Side. In
1904, fresh from Hungary, 25-year-old
William Fox amazed audiences with his
magical hand-cranked films

An American film studio, distributor and

one of the six major American film
studios. Located in the Century City area
of Los Angeles, just west of Beverly Hills,
the studio is currently owned by 21st
Century Fox and is formerly owned by
News Corporation.
From our first Cinemascope production
The Robe in 1953, which electrified
audiences and changed the way movies
were shot and shown, to Avatar, the
highest-grossing picture of all time,
whose use of motion capture and
reimagined 3-D are regarded as modern
breakthroughs in cinematic technology.
Creating moments that enter the
collective imagination is built on crafting
great stories, creating indelible
characters, and continuing to push the
boundaries of film making with
technological advances.

Technology Evolution and Impacts

20th Century Fox continues embracing new technologies that take our
audience deeper into our films.
From thrilling animated features to special effects that make our super heroes
leap and fly off the screen
Technology is only improving
Mission is the same as it was over a century ago; give people the simple
pleasure of being transported by a story on a screen.

Distribution Practices
The company distinguished itself by producing two
Academy Award-winning films during this time, The
Grapes of Wrath in 1940 and How Green Was M.
Twentieth Century Fox Film created Twentieth
Century Fox Home Entertainment, to distribute its
video and interactive programming products.
In 1996 Twentieth Century Fox Film received the
largest film financing in history through Citicorp.
1998 Twentieth Century Fox Film experienced one
of its greatest successes to date, producing the
Oscar-winning disaster picture Titanic.
Advancing to this day, even expanding to the video
games
Reaching audiences through publicity (example;
poster)

Marketing Strategies

Video clip on how 20th

Century Fox distributes
public awareness for
marketing strategies.

Double click on
box

Diversification and convergence

Invested $10 million to produce a script
that other large studios had turned down.
Joint companies with NBC film industries
Institution called Working Title helped 20 th
century fox make more money in the box
office
Used several different companies for
advertisement: Example is Avatar, the
most successful movie for the company to
this day.

Most recent Productions

Analysis: The
productions with
the blue arrows are
the ones I'm
focusing my case
studies on.
Avatar flew through
the roof with a
profit of
$749,766,139

The fault in our stars

A 20th century production
Box office:307.2million USD
Release date:June 6, 2014 (USA)

Analysis:

this movie was

released after the book was
published by John Green in 2012.
Waiting 2 years reached out to an
audience that got attached to the
book in the past two years. The
book became a best seller,
therefore basically ensuring a
profitable movie in 2014.

Franchise comparison
Analysis: in this chart The
Fault in our stars is being
compared to Me Before You
which has a similar plot line,
and as one can see the
movie accumulated a lot
more box office and profits,
even though they had a
significantly smaller budget.

OWNERSHIP
Producers
Wyck Godfrey
Marty Bowen
20th Century Fox

Production
Number one on best seller list
Godfrey approached Fox 2000 Pictures
president Elizabeth Gabler, and together they
moved quickly to secure the movie rights

Synergy
Ed Sheerans song All of
our stars became the
theme song and made the
movie even more powerful
in the message it was
bringing across.

Significant
line due to
characters
injuries
Shows
that they
are
together
in this
fight

PRODUCTION DETAILS:
On January 31, 2012, it was announced that Fox
2000 , a division of 20th century fox , had
optioned the rights to adapt the novel into a
feature film
Casting
Shailene Woodley
Hazal Grace
Ansel Elgort Augustus
Waters

Filming
Film locations included
Oakmont,[25] Pittsburgh
Children's Hospital, and
the historic "Mansions on
Fifth" hotel
the production moved to
Amsterdam

Music
featuring songs from
artists including
M83, Grouplove,
Kodaline, Jake Bugg,
Tom Odell, Birdy, Ed
Sheeran and Charli
XCX

Distribution
20th century fox
USA: May 16th, 2014
Germany: June 12,
2014

Exhibition
Featured
in2015 MTV
Movie Award
Widescreen
Audience:
-Ages 13 and older
-Teens and adults
were drawn to this
movie

MARKETING

POSTERS

Official 20th
century Fox
Trailer

Analysis: There are a variety of

posters for different occasions.
The first one to the left is the
original one in the USA, the
other two are used around the
world. The posters all bring
across the idea of love and that
it is worth fighting for.

Analysis: The Maze Runner , like the

previous movie I discussed was also
a movie made after a book. This
book is part of a three-part series
which has a lot to do with how well
the movie did in the industry. The
movie made a huge profit after
showing in 2014, and it even had a
global impact.

Franchise comparison
Analysis: according to this chart,
comparing the first and second
movies, one can see clearly that
the first movie was a big hit
compared to the second movie.
Both nationally and worldwide,
the Maze runner created a bigger
profit because the start of a series
is usually always more popular.

Ownership

Produced by Wes Bell in

2014 with a big impact of
John Green (Author).
Producers:
-Ellen Goldsmith-vein
-Wyck Godfrey
-Marty Bowen
-Lee Stollman

The film is owned by the

head company: 20th
century Fox

Production company

Gotham Group Temple

Hill Entertainment
TSG Entertainment

Synergy
This movie had a significant
input from exterior sources
that included:
App made for the movie
Website correlation with the
movie
Sourced material fan base
Chose actors from similar
age groups

This is a
picture of
the
correlating
app

Production details
20th century fox had optioned the rights to adapt the novel into a
feature film

Casting
Dylan OBrien Thomas
Aml Ameen- Alby
Thomas Brodie-Sangster
Newt
Kaya Scodelario Teresa
Filming
Baton Rouge,
Louisiana
Jackson,
Louisiana
Plantation village
studios

Music
List of movie
soundtrack

Distribution and Exhibition

Distribution
20th century Fox
Distributed through trailers
and posters
Movie was shown on the
global scale
Came out In the USA on
September 19th, 2014

Exhibition

Digital cinema projector

makerBarco unveiled Escape,a
new theater configuration that is
a sort of Cinerama for the digital
age
Traditional shot technique
Live action film
Lots of green screen

Marketing and Posters

Marketing
Trailer

Posters

Analysis: The first poster was the original USA film

poster when it first came out. The other two were
alternatives used around the world for publicity.

Works cited
ABOUT FOX. (n.d.). Retrieved September 16, 2016, from http://www.fox.co.uk/about
The Fault in Our Stars (2014) - Financial Information. (n.d.). Retrieved September
16, 2016, from http://www.the-numbers.com/movie/Fault-in-Our-StarsThe#tab=summary
THE FAULT IN OUR STARS - Movie Production Notes...CinemaReview.com. (n.d.).
Retrieved September 16, 2016, from
http://www.cinemareview.com/production.asp?prodid=18394
The Fault in Our Stars (film). (n.d.). Retrieved September 16, 2016, from
https://en.wikipedia.org/wiki/The_Fault_in_Our_Stars_(film)
(n.d.). Retrieved September 16, 2016, from http://www.imdb.com/title/tt2582846/
West, B. K. (2014). How The Fault In Our Stars Turned $16 Million Into A
Phenomenon - CINEMABLEND. Retrieved September 16, 2016, from
http://www.cinemablend.com/new/How-Fault-Our-Stars-Turned-16-MillionPhenomenon-67285.html