A Case Study On

RAJU OMLETTE-Expanding In
United Arab Emirates

-PRESENTED BY
AMIT JOSHI
POOJA KULKARNI
SHUBHAM GHANSYALA
PURSHOTAM DOBHAL
BIPUL MISHRA
RICHA BHARTIYA

INTRODUCTION
OWNER- Rajiv Meherish and Nakul
LAUNCHING- June 2013 at Al Karama
(18 chair eatery ->200 customers daily -> 250 daily ->

300 weekends)
AED 2.04 million turnover for year 2014
(AED=Emirati Dirham US$1=AED 3.67)
USP- specialized egg preparations

-unique selling proposition

Got his idea from India- RAJU OMLETTE CENTRE
(CHEF: Rajesh Bhogilal Rana (Raju Bhai)

THE GENESIS
Raju omelet was retained with consent of Raju Bhai
Interior was decorated in away to invoke a feeling of

dj vu in anyone who had eaten at a roadside stall

in India.
Posters with informative content about egg.
Wonderful fusion for expatriate Indians.
SUCCESS MANTRA
Eggs laid yesterday made today
Philanthropic inclination towards business.

FAVOURABLE FACTORS
Al Jazzera poultry farm
Location at Al Karam
Cash box event
Experienced chefs

MARKETING STRATEGY
Awareness
Reluctant to home delivery
Clarity to potential base
Radio channel targeted at prime time
Free mobile app

THE MARKET
The market is melting point of culture
Lucrative expatiate destination
Competitive market

PROBLEMS
Would it be possible to sustain the expansion with a

single product offering ?

Diversification
Experimentation

Would diversifying the product range kill the

restaurants unique competitive advantage ?

Maintenance of USP
Base product line should be same
Different expatriate having base same but in their
local taste.

THANK YOU !