Presentation

On

Submitted To
Balraj Grewal

Submitted By:
Sajal Guru
MBA I-(C)

Introduction:

BPL Stands for British Physical Laboratories.

It is an Indian electronic company.
Its main headqaurter is in Bangalore.
BPL deals with consumer appliances such as
refrigerators and washing machines and
health care devices.

Old Logo

New Logo

Founder:

TPG Nambair is the founder and managing director

of Bpl.

COMPETITORS:

25%

sony
samsung

29%

46%

LG
others

SWOT ANALYSIS
Strength:
It allows data to be transmitted over utility
power lines.
Bpl is an economic benchmark used by the
government of India.
It is determined using various parameters
which may vary from state to state and
within states.
It manufacture and sells electronic products
in India.

Weakness:
BPL is still uncommon and nobody use its products
now a days.
Sale of its products is very less due its incompatability.
Only low and medium voltage power cables can be
used for access BPL.
Signals need booster equipment to make them travel long distances.

Opportunities:
o BPL is tie up with flipkart.

o BPL offers a wide range of career development opportunities

which allow you to develop your career across, functions,
geographicial locations.

o BPL group of companies, focusing on creating products that

add value to consumer life and make it better.

Threats:
o
o
o
o
o

External business risks

Tax changes
Government regulations
Rising cost of raw materials
Technological problems