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Swot Analysis of Coca Cola
Swot Analysis of Coca Cola
STRENGTHS
The best global brand in the world in terms of value
World`s largest beverage company that offers
approximately 500 still and sparkling products
Strong marketing & advertising
Customer loyalty
Bargaining power ever suppliers
Extensive diversified range of products
Well known sports team sponsorships
Brand is featured in many movies/t.v. spots
weaknesses
Competition with pepsi
opportunities
COCA COLA INVESTED $2.15 BILLION IN MONSTER
{THIS IS A 16.7% STAKE}
INVESTING IN WATER REPLENISHMENT PLANT TO
MAKE PRODUCTS THROUGH WATER
REPLENISHMENT STRATEGIES
INTENDS TO DROP SUGAR LEVELS BY 2020
THR
EAT
S
Problem statement
How can coca cola sustain
economic growth in a
evolving market ???
Alternative solution
corn syrup /
sugar vs. stevia
water renewal
Recycling
Healthy snacks
Invest
Marketing
Combination of
1 , 2, 3, 5
Bbest
solution
# combination of 1, 2 , 3 & 5
Address current
health issues by
reducing sugar
Continue water
renewal / recycling
efforts
Merge with / invest in
other strong
established beverages
Implementation
Invest in companies that already serve a strong market
Implementation
substituting corn syrup sugar
Appropriate formula
Substituting sugar & corn syrup for a healthier
alternative{ e.g. stevia}
Testing
Finding stevia suppliers
Sampling
Consumer comments
Necessary improvements
Modifying manufacturing processes
Advertising
Implementation
water renewal resource efforts
Teaming up with environmental
groups
Restoration of a creek in MEW
MEXICO that flows into the rio
grande
Repairs In michigan relatedto
osborne creek
A watershed restoration project
located in the sierra nevada
mountains
Restoration of colorado`s trail creek
watershed
Coca cola has spent $660000 on
USDA projects so far
IMPLEMANTATION
Bottling alternative / increase recycling
conclusion
If sugar level are dropped & plastic
level are reduced , there will be
feedback from the top of the chain all
the way down. The consumers will give
feedback on the taste , cost , &
presentation of the product change..