Factors that pushed the

leading company Philips

splitting off and evaluations of the entire European continent company

systems created a competitive advantage in world class immediately
after the war

Capabilities uniqueness of Phillips resulted capabilities Financial

management and planning of the headquarters

As well as the company's research was characterized as applied

research connected to the product group through financing cross and
while maintainingthe affinity for the target markets different

Decentralized company structure

At Phillips was a strategy of local production.

Look inside social which was a limiting factor wasEmployee

participation in the profits of the company, this will have an impact and
financial limitation which was taken over many years.

Matsushita's capabilities
are characterized by:

capabilities (centralized production, low

price) and creating economies of scale.

Control of global marketing

Copying technology capability and bring it

to market quickly in a short time but also in
manufacturing and technology innovation.