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    Nike Presentation

    Uploaded by

    Selin
    Nike uses several marketing strategies to promote their brand as a lifestyle, including maintaining a consistent brand image, aggressive integrated B2C marketing, market differentiation, and celebrity endorsements. They utilize various social media platforms like Instagram and Facebook to share valuable and motivational content, launch new products, and promote shared experiences through campaigns and apps like Nike Run Club and Nike Training Club. Nike aims to engage millions of followers on social media and target specific accounts based on location, topic, sport, or company to build their brand as a lifestyle.

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    Nike Presentation

    Uploaded by

    Selin
    21 views12 pages
    Nike uses several marketing strategies to promote their brand as a lifestyle, including maintaining a consistent brand image, aggressive integrated B2C marketing, market differentiation, and celebrity endorsements. They utilize various social media platforms like Instagram and Facebook to share valuable and motivational content, launch new products, and promote shared experiences through campaigns and apps like Nike Run Club and Nike Training Club. Nike aims to engage millions of followers on social media and target specific accounts based on location, topic, sport, or company to build their brand as a lifestyle.

    Original Description:

    A social media analysis of Nike Suggestions

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    Nike uses several marketing strategies to promote their brand as a lifestyle, including maintaining a consistent brand image, aggressive integrated B2C marketing, market differentiation, and celebrity endorsements. They utilize various social media platforms like Instagram and Facebook to share valuable and motivational content, launch new products, and promote shared experiences through campaigns and apps like Nike Run Club and Nike Training Club. Nike aims to engage millions of followers on social media and target specific accounts based on location, topic, sport, or company to build their brand as a lifestyle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views12 pages

    Nike Presentation

    Uploaded by

    Selin
    Nike uses several marketing strategies to promote their brand as a lifestyle, including maintaining a consistent brand image, aggressive integrated B2C marketing, market differentiation, and celebrity endorsements. They utilize various social media platforms like Instagram and Facebook to share valuable and motivational content, launch new products, and promote shared experiences through campaigns and apps like Nike Run Club and Nike Training Club. Nike aims to engage millions of followers on social media and target specific accounts based on location, topic, sport, or company to build their brand as a lifestyle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    Not just a product but a lifestyle

    NIKE
    SELIN MRBEK

    MARKETING STRATEGIES
    LIFESTYLE
    Consistent brand image
    Aggressive and integrated B2C marketing model
    Market differentiation
    Time and money budget
    Celebrity endorsement by
    successful and appealing athletes
    Product evolution
    Product differentiation
    Styles
    Categories

    SOCIAL MEDIA PLATFORMS

    Invite Tool

    l
    o
    F
    f
    o
    s
    n
    o
    i
    l
    l
    i
    M

    s
    r
    e
    low

    Target User=Audience

    Specific accounts
    Geographic Location
    Topic
    Sport
    Company
    Store

    Valuable content
    Creative
    Motivational

    PRODUCT LAUNCH PLAN

    NOVELTY

    SHARED EXPERIENCES
    Campaigns:Hosting events -> Instagram&Facebook
    City Races

    Women Races Media


    Earned

    SHARED EXPERIENCES
    Nike Run Club
    Nike Training Club
    Free
    Coach&Pacer
    Snacks
    Social
    Share Widgets

    SHARED EXPERIENCES
    Nike Training Club
    Free
    Workout plans Achievements

    RECOMMENDATIONS

    Placement of
    social media links

    RECOMMENDATIONS
    Nike Support

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