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    Mango Cake House & Cafe is located in Taman Cempaka, Nilai, Senawang, Seremban. It was started 10 years ago with an initial capital of RM150,000 and currently has 4 workers including 1 cashier and 3 chefs. The bakery averages daily sales of RM800-RM1000. It offers premium wedding and birthday cakes as well as homemade cookies, corporate gift hampers, and local and western food catering for events. The bakery's marketing strategy includes its concept of being both a bakery and cafeteria, advertising on social media and distributing flyers, and having affordable pricing lower than competitors.

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    Principles of Business

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    Mango Cake House & Cafe is located in Taman Cempaka, Nilai, Senawang, Seremban. It was started 10 years ago with an initial capital of RM150,000 and currently has 4 workers including 1 cashier and 3 chefs. The bakery averages daily sales of RM800-RM1000. It offers premium wedding and birthday cakes as well as homemade cookies, corporate gift hampers, and local and western food catering for events. The bakery's marketing strategy includes its concept of being both a bakery and cafeteria, advertising on social media and distributing flyers, and having affordable pricing lower than competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views11 pages

    Principles of Business Management Presentaton

    Uploaded by

    mohd.norfaeezwan
    Mango Cake House & Cafe is located in Taman Cempaka, Nilai, Senawang, Seremban. It was started 10 years ago with an initial capital of RM150,000 and currently has 4 workers including 1 cashier and 3 chefs. The bakery averages daily sales of RM800-RM1000. It offers premium wedding and birthday cakes as well as homemade cookies, corporate gift hampers, and local and western food catering for events. The bakery's marketing strategy includes its concept of being both a bakery and cafeteria, advertising on social media and distributing flyers, and having affordable pricing lower than competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Principles of Business

    Management
    (MGA1023)
    Visit to Mango Cake House & Cafe
    (NS0113891)

    Location/Address

    After 10 years

    Taman Cempaka, Nilai.


    Senawang, Seremban.

    1st capital

    RM 150,000

    Miss
    Nuradinah
    4 workers
    1 Cashier
    3 Chef

    7 8 month
    Daily sale average = RM800 RM1000

    Connect with
    our community

    Become the
    favourite
    bakery.

    1
    3
    2

    2
    1
    3

    Our Recommendation

    Products
    Providing Premium Cakes for Wedding,
    Birthday, etc.
    Serving Home-Made Cookies for Hari Raya &
    Door Gifts.
    Exclusive Corporate Gift Hampers.
    Local & Western Food Caterings for Events &
    Functions.

    Marketing Strategy/ success key


    Bakerys

    concept : It not just bakery, but include


    cafeteria.

    Advertising and promotion : Social sites used,


    distribute flyers, and great package provided.

    Pricing

    : Affordable price, lower price than


    competitors

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