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Harga Marketing Communication Digital Media Widyanto 081218616908
Harga Marketing Communication Digital Media Widyanto 081218616908
Professional Services
MEDIA COVERAGE
Media Print
Magazine
Newspaper
Media Digital
TV Station
Radio
Online Media
Digital Marketing
Microsite Development
Website Development
Database Management
Social Media
SPECIAL ACTIVITIES
1. Non Marketing Activities :
A.Customer Assessments
B.Demostrations equipment
C.Champions
D.Partner Sale Incentivies
E.Training
2. Marketing Activities :
A.Advertising
B.Catalog
C.Direct Mail
D.Telemarketing
E.In-Store marketing Activities
F.Merchandise
G.Event
67%
67% user
useryang
yangmelihat
melihatiklan
iklan
Offline
Offlinekeseluruhan
keseluruhanmelakukan
melakukan
pencarian
pencariandidiInternet
Internet
57%
57% orang
orangyang
yangmenonton
menontoniklan
iklandidi
TV
TVmelakukan
melakukanpencarian
pencariandidiInternet
Internet
Total pengguna
internet
di Indonesia adalah
sekitar 55 Juta orang
yang setara dengan
tingkat penetrasi
sebesar 22,4%
Digital Advertising
Con
textual
Relevant
Age
5
Extensive Profiling
Mechanics
Advertisement
Gender
Demographics
SES
Based on your
requirements, we would
be able to target the
right segment
IT/
Gadget
F&B
Interest
Location
Targeting
Lifestyle
Device
Targeting
Music
Sports
Urban
Areas
Rural
Areas
Smart
Phone
s
WAP
Phones
Basic
Phone
s
Penggunaan internet di Indonesia saat ini bertumbuh lebih dari 3 jam per hari
15% pertumbuhan dalam populasi,
75% pertumbuhan dalam frekuensi penggunaan internet
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
24
Dengan strategi digital
marketing, informasi
mengenai produk ataupun
jasa yang pasarkan dapat
diakses kapanpun
Jangkauan yang
didapatkan global
Goals
Strategies
Tactics
Become a business
success story
100k website
visits /month
Build an effective
online brand
200 paid
customers
/month
Heardable Score
>580
1,000 inbound
links
10k Twitter
followers
Optimize website
Embrace
publishing
Launch paid
advertising
ID pitfalls &
opportunities
Hire SEO
consultant
Search Engine
Marketing buys
on Google
Subscribe to
Website
Multivariate
testing
Affiliate program
Implement
tracking code
Usability testing
Syndicate with
RSS & API
Social search
campaigns
Daily data
briefings
Optimize for
mobile
YouTube/FaceBoo
k channels
Performance
based bonuses
1. Website
Memulai Digital Marketing dengan
Sebuah Website
2. Search Engine
Manfaatkan Search Engine Ads (Google AdWords)
3. Display Ads
Fakta Google Display Network
3. Display Ads
Fakta Youtube
89% user internet di Indonesia
dalam satu minggu menonton
atau menyaksikan youtube di
bandingkan media tradisional
seperti surat kabar, majalah dan
radio
4. Social Media
Manfaatkan Kekuatan Social Media untuk Meraih Customer dan Mendengarkan
Suara Mereka
Bangun komunikasi dan relasi yang
baik dengan customer dan calon
customer
5. Direct Mail
Kirimkan Direct Email kepada target audience
Brand:
-Brand Image
-Brand Awareness
-Brand Credibilty
Competito
r:
-Competitor
Monitoring
-Flap to
Competitor
Media:
-Viral Marketing
-Organic Traffic
Booster
-Paid Traffic
Booster
-Website Insight
-Media to
Spreadnews
-Guidance for
Customer
-Decision to Buy
Menggunakan
platform Facebook,
Instagram, Twitter,
Linkedin Ads dan
Google AdWords
sebagai sarana
utama untuk
membantu bisnis
UKM Anda
Menggunakan
platform LInkedin
Ads
iklan
Promoted Post
Ads
Sponsored
Stories
Indonesia
Jakarta, Jogja, Bandung, Surabaya, Makasar,
etc
Demographic
Interest
Landing Page
Anda dapat mengubah atau mengatur periklanan Anda kapan pun dibutuhkan.
Servis Komputer
www.DokterPC.com
Komputer Bermasalah?Kami Siap
Membantu Anda. Hubungi Sekarang!
Servis Komputer
www.DokterPC.com
Kini Kami Melayani Pesan Antar.
Makin Mudah Servis di DokterPC!
Platform
BAGAIMANA CARA KERJA GOOGLE ADWORDS?
Dimana saja iklan anda akan ditampilkan ?
1.
Audit
Website
Audit
SEO
-Technica
l
-Content
-Links
-Visibility
Pemeliharaan Posisi
Website di Mesin
Pencari
Rekomendasi Kata
Kunci Baru untuk
Microsite
Optimalisasi Halaman
Technical
Coding
Meta Data
Content Management
System
Headers
Kecepatan Loading
Content
Text Halaman
Jumlah Kata
Gambar / Images
Jenis Huruf
Link
Link-link Internal
Text Kunci
Optimalisasi keluar
Back Links
(External links)
Link Berbayar
Situs Fashion
Situs Kesehatan
& Kecantikan
(contoh)
Advertorial
Blog
Strategi Indeks
Pendaftaran
Direktori
Social
Bookmarking
widyanto@gmail.com ||
Whatsapp: 08568525068 ||
LINE: widyanto || Call:
081218616908
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
SEO Timeline
Deskripsi
Bulan 1
Bulan 2 Bulan 3 Bulan 4 Bulan 5 Bulan 6 Bulan 7 Bulan 8 Bulan 9 Bulan 10 Bulan 11 Bulan12
Pemeliharaan
Posisi
Website di
Mesin Pencari
widyanto@gmail.com || Whatsapp:
08568525068
|| Call:
|| LINE: widyanto
081218616908
Google
Search
Hanya Tulisan :
Efektif untuk mendatangkan
konversi & Traffic ke dalam
website
Google
Display
Bila memasang iklan Adwords yang Halaman Utamanya diarahkan halaman Facebook maka:
31% Biaya dan Kliknya datang melalui Google Display Network dan sisanya 69% berasal dari Google
Search.
Iklan yang ditampilkan di Google Display Network 29%nya akan diklik oleh pengguna internet,
sedangkan iklan yang ditampilkan di Google Search 71%nya diklik oleh pengguna internet.
Bila memasang iklan Adwords untuk Apps di iTunes dan Google Play:
40% Biaya dan Kliknya didapatkan dari iTunes, sisanya 60% berasal dari Google Play.
38% iklan yang ditampilkan di Google Play akan diklik oleh pengguna, sedangkan 62%nya akan diklik bila
beriklan di iTunes.
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
Instagram
Advertising
Akun Kompetitor
Memantau akun media sosial kompetitor; Twitter, Facebook dan website
Trend Industri
Memantau secara real-time kata kunci yang umum dan langsung mengidentifikasi tren dan siapa saja yang berbicara tentang kata kunci tersebut
Staf
1 Supervisor
Digital Advertising
Digital Advertising
Digital Advertising
Digital Advertising
Interstitial page is a page in
between for certain destination
wap page url
InterstitialPage
Your
advertisement
is here
Please wait
XL is loading
zero.facebook.com
Paket Internet
Unlimited
photos in
add new
Go to
zero.facebook.com
0.facebook.com
Browse to
zero.facebook.com
friend
m.facebook.com
Digital Advertising
Interactive SMS
Your
advertisement
is here
From: Insurance
ABC
[Xtra] ABC HOSPITALIFE
give
more benefit for your family
life insurance and
hospitalize,
want to know more?, reply?
ABC (space) NAME, ADRESS
&
PHONE NUMBER. (This SMS
is FREE)
Digital Advertising
Interactive MMS
media.
With Targeted market
profile.
Ability to Measure response
rate
Result: Higher take up
rate
Response:
-Reply SMS
-Click to a WAP
page
Interactive MMS
Your
multimedia
advertisemen
t
is here
Your voice
advertiseme
nt
is here
MMS Voice
Your
advertisement
is here
Balance
Rp. 150.000
Banner Ads
that will shown in
every wap page URL
Addition
al
framing
XL
Toolbar
Increase
your
Awareness
Ability
to Measure campaign
response
rate
Response:
Original
WAP site
un
altered
product
Digital Advertising
Your banner
advertisement is
here
Micro mobile site form link from Short Message Service Location Based Advertising
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
Micro mobile site form link from Short Message Service Location Based Advertising
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
2MMS
1MMS ads need to be provided in the 2 suggested file sizes:
320 x 240 Pixel - 300Kb
3Mobile Banner
1Banners can be static, animated or text only
Alternate text needs to be provided for static/animated banners in case banner ads do not appear on certain low-end phones. All text length for
2banners needs to be less than 18 characters in length
3Interstitial Banner ads need to be provided in the 2 suggested file sizes:
320 x 480 pxc
<=50 Kb
4Error Page Banner ads need to be provided in the 2 suggested file sizes:
300 x 50
<=50 Kb
A redirect URL is to be provided and it should direct the user to the landing page for the action required based on the banner. It is recommended,
5that there must always be a call of action from the banner.
6Acceptable formats: JPEG, PNG, GIF.
7Banner acceptable on Smartphone & tablets
5General Notes
1In SMS the following characters: ~ | ^ ` are not supported
2Depending on the handset, URLs may or may not be clickable in an SMS or MMS
3Good practices:
o Charges incurred to the subscribers should always be stated up front on the teaser or the response SMS. eg: Data charges
apply, reply @ no charge, RM2 etc.
o To include T&C apply when involves a contest or survey either on the teaser or the response SMS.
o To include the validity of the promotion or campaign period in the message.
o Always drive subscribers to a WAP site instead of a WEB site
o If the campaign involves driving users to a WEB site, always remove the www. from the URL link so that it is not clickable
from the mobile phone as it is a bad user experience to access the WEB site on their mobile phone.
o Conduct an AB testing to determine the best performing creative to maximize the campaign outcome.
o Always bear in mind the user experience when crafting the creatives.
Sample Reporting
Targeting Capability
Location
analytics
Device
analytics
Roaming/trave
l analytics
User preferences
analytics (e.g.
sports)
Telco usage
analytics
GPRS
Segment
analytics
Thank You...
widyantodutanugroho@yahoo.com
http://bit.ly/widyantodutanugro
ho
http://widyantodutanugroho.bl
ogspot.com
twitter : @widy_anto &
@widyanto_dn
Call: +6283892503698 or
+6281218616908
Facebook / Instagram / Google+ /