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  • A Study of Marketing Strategies of Cadbury Products in India

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    jorthan
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    This document discusses the marketing strategies of Cadbury products in India. It introduces Cadbury as a company and outlines its mission, vision and values. It then analyzes Cadbury's marketing in India using frameworks like the 4 P's, SWOT analysis, PEST analysis, BCG matrix, STP analysis and discusses various strategies used. It also mentions a worm case found in a Cadbury Dairy Milk bar and the strategies adopted in response, such as new packaging methods and a new brand ambassador.

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    This document discusses the marketing strategies of Cadbury products in India. It introduces Cadbury as a company and outlines its mission, vision and values. It then analyzes Cadbury's marketing in India using frameworks like the 4 P's, SWOT analysis, PEST analysis, BCG matrix, STP analysis and discusses various strategies used. It also mentions a worm case found in a Cadbury Dairy Milk bar and the strategies adopted in response, such as new packaging methods and a new brand ambassador.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    68 views21 pages

    A Study of Marketing Strategies of Cadbury Products in India

    Uploaded by

    jorthan
    This document discusses the marketing strategies of Cadbury products in India. It introduces Cadbury as a company and outlines its mission, vision and values. It then analyzes Cadbury's marketing in India using frameworks like the 4 P's, SWOT analysis, PEST analysis, BCG matrix, STP analysis and discusses various strategies used. It also mentions a worm case found in a Cadbury Dairy Milk bar and the strategies adopted in response, such as new packaging methods and a new brand ambassador.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 21

    A STUDY OF MARKETING

    STRATEGIES OF CADBURY
    PRODUCTS IN INDIA

    INTRODUCTION OF MARKETING STRATEGIES

    CADBURY COMPANY

    INTRODUCTION OF CADBURY

    MISSION
    VISION
    VALUES

    CADBURY IN INDIA

    4 PS OF MARKETING OF
    CADBURY IN INDIA

    SWOT ANALYSIS OF CADBURY IN


    INDIA

    PEST ANALYSIS OF CADBURY IN


    INDIA

    BCG MATRIX OF CADBURY IN


    INDIA

    STP ANALYSIS OF CADBURY IN


    INDIA

    VERIOUS STRATEGIES OF
    CADBURY IN INDIA

    CASE WORM FOUND IN CADBURY


    DAIRY MILK

    STRATEY AFTER WORM CASE

    NEW PACKAGING METHOD

    NEW BRAND AMBASADOR

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