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  • 7 Ps of Dominos

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    Omkar Shetty
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    Domino's Pizza was founded in 1960 in the United States and is now the second largest pizza chain globally with over 9,000 stores across 60 countries. In India, Domino's is operated by Jubilant FoodWorks Limited through a franchise agreement and focuses on home deliveries which account for 70% of revenue. The document discusses the 7Ps of Domino's marketing strategy in India, covering their product offerings, pricing, promotion, place, people, physical evidence, and processes.

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    7 ps of Dominos

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    Domino's Pizza was founded in 1960 in the United States and is now the second largest pizza chain globally with over 9,000 stores across 60 countries. In India, Domino's is operated by Jubilant FoodWorks Limited through a franchise agreement and focuses on home deliveries which account for 70% of revenue. The document discusses the 7Ps of Domino's marketing strategy in India, covering their product offerings, pricing, promotion, place, people, physical evidence, and processes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    165 views19 pages

    7 Ps of Dominos

    Uploaded by

    Omkar Shetty
    Domino's Pizza was founded in 1960 in the United States and is now the second largest pizza chain globally with over 9,000 stores across 60 countries. In India, Domino's is operated by Jubilant FoodWorks Limited through a franchise agreement and focuses on home deliveries which account for 70% of revenue. The document discusses the 7Ps of Domino's marketing strategy in India, covering their product offerings, pricing, promotion, place, people, physical evidence, and processes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    7P of Service Marketing

    Group Members
    Sikha
    Surjit 51
    Tejas 38
    Fareen 62
    Namrata 11
    Omkar 60
    Rahul 56

    About Dominos Pizza


    Founded in 1960 by Tom Monaghan
    Second largest Pizza chain in US
    9000 corporate and franchised stores across 60 nations. And
    306 stores in INDIA.
    Dominos outlet in India opened in 1996
    Jubilant Food Works Limited, a Jubilant Bhartia Group
    company holds the Master Franchise rights for India, Nepal,
    Sri Lanka and Bangladesh
    Revenue
    70 % from home deliveries
    30 % from OTC sales

    About Dominos Pizza

    Entered India in 1996 through a franchise agreement


    with Vam Bhartia Corp.

    First outlet was opened in Delhi.

    Domino's had the largest network in the fast food


    segment in India- with 101 outlets across 40 cities.

    Product Offerings @ DOMINOS


    Pizzas
    Pastas
    Breadsticks
    Cheese Dips
    Beverages (tie-up with Coca
    Cola)
    Choc Lava Cake
    Chicken Wings

    1) PRODUCT @ Dominos

    Brand Name

    Quality & Hygiene

    Innovation of new product ideas

    2) PRICE @ Dominos

    Reasonable price

    Domino's offers pizzas of all price ranges so that


    customers can always find a pizza price that fits their
    pocket.

    Discount and Offers

    3) PROMOTION @ Dominos

    Pizza Order Discount

    Contract with Coca Cola

    Customization of toppings

    Web coupons

    Discounting coupons

    4) PLACE @ DOMINOS

    Number of Stores

    Locations

    Distribution Channel

    Modes of Delivery

    5) PEOPLE @ DOMINOS

    Recruiting young, enthusiastic and


    dedicated employees.
    Appropriately training
    Personality development and grooming
    sessions.
    Various Facilities
    Performance of Employees

    6) PHYSICAL EVIDENCE @
    DOMINOS

    Logo
    Good Infrastructure
    Use of Modern Technology
    Equipments.
    Clean and Friendly Services.

    7) PROCESS @ DOMINOS

    Self service system.

    Hungry Hotline Facility.

    Keep in mind the health and hygiene.

    "30 MINUTES OR FREE" service commitment.

    Domino's constantly strives to develop products


    that suit the tastes of its customers

    Conclusion

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