Art Nouveau

Art Nouveau is an international philosophy

and style of art, architecture and applied
art,especially the decorative arts, that
were most popular during 18901910.
Art Nouveau was popular in Europe, but
its influence was global.
Art Nouveau was an important transition
between the Neoclassicism and
Modernism.

Art Nouveau
Art Nouveau monuments are now
recognised by UNESCO in World Heritage
List for significant contributions to cultural
heritage.
The style was influenced strongly by
Czech artist Alphonse Mucha, when
Mucha produced a lithographed poster,
which appeared in the streets of Paris as
an advertisement for the play in 1895.

The begining
Arthur Mackmurdo's
book-cover for Wren's
City Churches (1883),
with its rhythmic floral
patterns, is often
considered the first
realisation of Art
Nouveau

Art Nouveau

Art Nouveau

Art Nouveau
About the same time, the flat perspective
and strong colors of Japanese wood block
prints, had a strong effect on the
formulation of Art Nouveau.
In Europe during the 1880s and 1890s
was particularly influential on many artists
with its organic forms and references to
the natural world.

Art Nouveau
Whiplash.
The term "whiplash" is frequently applied to the
characteristic curves employed by Art Nouveau
artists
Such decorative "whiplash" motifs, formed by
dynamic, undulating, and flowing lines in a
syncronised rhythm, are found throughout in
architecture, painting, sculpture, and other forms
of Art Nouveau design.

Art Nouveau in Architecture

o

In architecture, hyperbolas and parabolas in

windows, arches, and doors were common, and
decorative mouldings 'grow' into plant-derived
forms., Art Nouveau harmonise its forms.
Art Nouveau designers selected and
'modernised' some of the more abstract
elements of Rococo style, such as flame and
shell textures, they also advocated the use of
very stylised organic forms as a source of
inspiration, expanding the 'natural' repertoire to
use seaweed, grasses, and insects.

Art Nouveau

Art Nouveau

Art Nouveau

Art Nouveau

Art Nouveau

Art & Craft Movement

o

o
o
o

Arts and Crafts was an international design

movement that flourished between 1860 and
1910,
It was led by the artist and writer William Morris
(18341896)
the architect Charles Voysey (18571941)
during the 1860s,
and was inspired by the writings of John Ruskin
(18191900) and Augustus Pugin (18121852).

Art & Craft Movement

o
o

It was developed fully in the British Isles, but

spread to Europe and North America.
It was largely a reaction against the
impoverished state of the decorative arts at the
time and the conditions in which they were
produced.
It stood for traditional craftsmanship using
simple forms and often applied medieval,
romantic or folk styles of decoration.
It advocated economic and social reform and
has been said to be essentially anti-industrial.

Art & Craft Movement