BISLERI

THE SWEET TASTE OF PURITY

ABOUT
Bisleri is a international private limited.
Founded on 1965.
Signor Felice Bisleri is the founder of Bisleri.
They serve across the india.
Bisleri is a famous Brand of bottled water in India.
Bisleri has 60% market share in packaged drinking water in India.
It is available in 7 pack sizes: 250ml bottles, 500ml, 1 litre, 2 litre, 5

litre, 15 litre and 20 litre jars. Its operations run throughout the
subcontinent of India and is the leading bottled water supplying
companies in India.
As of 19 September 2015, Bisleri has 80 bottling plants, amongst
which 12 are their own and 68 are licensed.

HISTORY
The Parle group, founded by Jyantilal Chauhan, started

manufacturing soft drinks in 1949, namely, Gold Spot, Limca,

Maaza, Thums Up and Citra.
Bisleri, an Italian mineral water company, was launched in
India in the year 1965, and bought by Parle from the Italian
entrepreneur Signor Felice Bisleri in 1969.
At this time Bisleri had been unable to market bottled water,
and planned to exit the market.
However, the Parle group felt that no soft drink company was
complete without soda. Bisleri was initially used to launch
both carbonated and non-carbonated versions of Bisleri soda.
Bisleri soda, though doing well, had to be discontinued, as
Parle sold their soft drink brands to Coca-Cola in 1993.

HISTORY
After the sale to Coca-Cola, Ramesh Chauhan shifted the main focus to

make Bisleri into a major brand.

Major events concerning the Bisleri brand include: 1990- opponents
started for bisleri in a large scale but even it was still able to survive
1991- Bisleri economic 20-litre jar was introduced to cater to homes and
offices.
2006- Bisleri changed its brand colour from blue to green.
2006- Bisleri mountain water from the Himalayas was launched.
2009- Bisleri ushered in the festive seasons with 250ml and 500ml
packs.
2010- Bisleri stepped into the premium water category with Vedica natural mountain water from the Himalayas. 2011- A home-sized pack of
15 litres was introduced. 2011- Bisleri Soda was launched. 2014- Bisleri
launched an energy drink - Urzza. 2015- Bisleri changed its packaging.

COMPOSITION
The composition of Bisleri Water in milligrams per litre

(mg/l):
80-150ppm TDS
6.5-7.5-ph factor
75ppm-Calcium
200ppm-Chlorides
30ppm-Magnesium

PET used for filling Bisleri water

The bottles used at Bisleri are manufactured at the Bisleri

plant itself to avoid any possible contamination. Bisleri

uses only Grade
PET bottles for its products. PET is safe for storing water
and can be 100% recycled after use. The bottles are made
using preforms, which go through a blowing process
where the bottles attain the desired shapes and sizes.
These bottles are then used for filling the purified water
and are then mechanically sealed and packaged.

PURIFICATION PROCESS

THANK YOU