Analysis of Online

Social Network
By Cecelia Manning

Web 2.0
Technology such as blogs and social network sites
Online community where people can
connect/communicate

Web 2.0 is the newer version of the

world-wide web.
Search engines
google, yahoo, bing, etc.
Social Media
facebook, instagram, twitter, etc.

Cycle of search engines

Wiki

Yahoo

MSN

Google

Ask.co
m

Social Media
Many different social media sites came out shortly
after.

AOL Messenger- 1997

Myspace- 2003
Facebook-2004
Instagram- 2010

Popularity in Social Media

1800
1600
1400
1200
1000
Column2

800
600
400
200
0

AOL

Myspace

Facebook Instagram

Discoveries
Web 2.0 has helped many companies
with business and sales, viewers, etc.
By using snapchats Dicover and other
features
Instagram
Facebook posts

One of the companies that

benefited
is Burberry

Burberry
One site that helped them launch their fragrance Mr.
Burberry was Snapchat.
Using their new discover feature
Posting exclusive content videos for snapchat viewers
to see
Popular names in Hollywood helped them get more
viwers on other sites like youtube

Another company that

benefited was the shoe
company Toms

Toms
The site they used was Instagram. They helped
Toms in the following ways.
Users posted a picture and used the hashtag
without shoes.
For every post, shoes were donated to children.
In the end 296,243 shoes were donated.

 http://www.usatoday.com/story/tech/2015/05/04/tomsusing-instagram-to-try-and-give-away-a-million-shoe
s/26892739
/
https
://expertbeacon.com/build-unique-and-engaging-perso
nal-brand-using-social-media#.
V_RhTOArKM8
http://hallak.com/social-media-fun/social-media-logos/
http://blog.timesunion.com/humanrights/corporate-soci
al-responsibility-a-contradiction/344
/
http://
www.sciencedirect.com/science/article/pii/S0378437
107010631