AN

ADVERTISEMENT
By Ciaran Morton

Intro to
Project

In this project I am going to

create an advert for new
shoes. I am going to create a
gothic style advert to match
the product.
The advert will be around 30
seconds long.

Product
Information

The product I chose to

advertise is new shoes. The
advert will only be between
27 and 33 seconds long to
keep costs down.
The product I am advertising
are new shoes.

Full
Content

Outline

The content is video and audio

footage advertising the product.
The adverts content will be
filmed in a gothic style it would
probably be aired later in the
day meaning I can have a
higher age rating for the advert
instead of a lower one if the
advert was being aired earlier
on.
The advert will mainly be filmed
in a grave yard.

Actual
Draft
Design

My product is going to be a
pair of boots that are
gothic, this will be shown in
the advert as the logo is a
pentagram and most of the
advert will be shot in a
graveyard or being started
at by the public all of the
people in the advert will
sign clearance papers.

Target
Audience

The main target audience

are gothic/alternate people
who are aged between 18
and 25 from both genders.

Resources

For this project I will need:

Camera
Product I am advertising
Suitable location to film/fits
the theme of the advert
graveyard.
Gothic outfit to film in all
black black out contacts etc.
to match theme of advert.
Video/sound editing software.

Personnel
Requiremen
ts/Jobs

I wont need that many

people in this advert as it is
only a small advert.
Camera man someone to
film
Someone to advertise
product
Few other people to advertise
product if I can get anyone
to be in the advert.

Budget

For this project I have a

production budget of 4,000.
This includes:
Recording equipment.
Computer + editing
software.
Camera man/ person
filming
Actors

Project
Schedule

Because the advert is only on

for 30 seconds it wont take
long to film all of the footage
for it. I am also not going to
edit the footage that much to
save on time so editing wont
take to long either.

Project
Fit/Market
Research

My project advert is 27
seconds long and I have all
of the necessary constraint
forms. The advert also
follows the gothic theme of
the product so that it fits the
target audience.

Planning/
Milestones

In this assignment I will plan

out what scenes I record
before recording e.g. recording
scene 1 and the second part of
2 first, then the first part of
scene 2 followed by the 3rd
scene etc. this is because I am
changing clothes part way
through the advert and I will
film all of one set of clips in
one outfit, change then film
the rest of it.

Planning/G
antt Chart

To plan out the advert I am

going to make sure every on
e is available to film on the
same day and ensure I have
copyright free music by
recording it myself and using
the recording in the advert I
have also got someone to
compose a short piano song
for the advert, this is a gothic
themed piano song.

Planning/
ILP

The ILP is a document which

helps you manage time, this
is by telling you what order
to do each task in, how long
to spend on each task and
what date each task needs to
be completed by, this is to
make sure I work to deadline
and dont fall behind.

Planning/Visio Timeline
For this assignment I have made a timeline, I used
the ILP to make this timeline, screen shot of
timeline below:

This timeline also helps to keep on track with tasks

and make sure Im not falling behind on work.

Extra
Details

The only extra detail in the

advert is the song playing in
the background, if a specific
song is named in a document
it may not be that song as I
am thinking about using a
number of different songs
from a few different bands,
the song I chose will best suit
the style and theme of the
advert.

Clearances
For clearance papers I will haver to make
clearance papers for:
Actors
Music
Location
Public that will appear in the second to last
scene.

Mood
Board/Mockups

I have designed two mood

boards for the advert. These
illustrate and describe what
happens in the advert, how
long each scene is on for, what
camera angle/movement is in
each scene of the advert and
where each scene is filmed. In
my advert I will have scenes at
the Woodley graveyard, outside
my house and in Woodley.

Storyboards

I have designed two

storyboards, one of
these is for the logo
and the other one is
for the product.
Below are screen
shots of the story
boards for the logo
and the product.

Dope sheets
Dope sheets are like
timelines for the advert
with notes and
illustrations, below is an
image of them. In these
images it illustrate what
happens in each scene
along with camera
angle, camera
movement, sound and
how long each scene is
(e.g. 3 seconds).

Logo

When designing the logo I

wanted it to suit the gothic
theme of the product, so I
decided to use a pentagram
for the base of the logo and
then edit it into a suitable
logo.

Conclusion

I am going to make an advert

that is around 30 seconds
long with a production
budget of 4,000.