Analysis of

Online Social
Networks
Intro To Communications Technology
Elysha Sathyaraj
Section 1, Assignment 3

Facebooks
Mission
Statement:

Give people the

power to share and
make the world more
open and connected.

Facebook
Mark Zuckerberg
February 2004
Originally meant for just Harvard
students
September 2006 everyone age 13
and older with a valid email address

Facebook

1.71 Billion
People

BuzzFeed
8,338,541 Page Likes
2,920,218 People talking about it
Runs over 90 different Facebook pages

Different BuzzFeed Page

Likes
BuzzFeed News

BuzzFeed Quiz

BuzzFeed Style

Page Likes

BuzzFeed Videos

BuzzFeed DIY
0

10,000,000 20,000,000

BuzzFeed
Younger consumer audience
90 different pages = more of a
chance someone will connect to
something they like
Posts are constant, simple,
relatable

Starbucks
36,453,248 followers
Pay attention to and engage with
customers
Posts are aesthetically pleasing and
simple

Starbucks: #FirstPSL
Pumpkin Spice latte
is a seasonal
favorite
Using a PSL Fan
Pass, fans could
get their favorite
coffee 5 days earlier
The general
public release
date was
September 6th

Summary
BuzzFeed
Promote articles and grab viewers
attentions with videos, listicles, and various
relatable articles
Starbucks
Engages with customers via simple posts,
artistic photos and videos, and giveaways
Facebook is a fantastic way to connect with
millions
Simple, user friendly, modern

Resources
https://www.facebook.com/BuzzFeedQuiz/?fref=ts
https://www.facebook.com/BuzzFeedNews/?fref=ts
https://
www.facebook.com/BuzzFeedVideos/?fref=ts
https://www.facebook.com/BuzzFeedDIY/?fref=ts
https://www.facebook.com/BuzzFeedStyle/?fref=ts
http://
www.starbucks.com/about-us/company-information
/starbucks-company-timeline
https://www.facebook.com/Starbucks/?
hc_ref=SEARCH&fref=nf
Wikipedia