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    FMCG 110225001344 Phpapp01

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    wasi28
    FMCG refers to fast moving consumer goods that are frequently purchased by consumers for daily use. Examples include coffee, tea, soaps, and packaged foods. The FMCG sector in India is the fourth largest sector, with a market size of Rs. 60,000 crores. It generates 5% of total factory employment. Strengths of the FMCG sector in India include a large domestic market, low operational costs, and established distribution networks. However, threats include import restrictions being lifted and a potential slowdown in rural demand. The Indian FMCG sector is projected to grow over 60% by 2010 due to opportunities like an untapped rural market and rising incomes.

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    FMCG 110225001344 Phpapp01

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    wasi28
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    FMCG refers to fast moving consumer goods that are frequently purchased by consumers for daily use. Examples include coffee, tea, soaps, and packaged foods. The FMCG sector in India is the fourth largest sector, with a market size of Rs. 60,000 crores. It generates 5% of total factory employment. Strengths of the FMCG sector in India include a large domestic market, low operational costs, and established distribution networks. However, threats include import restrictions being lifted and a potential slowdown in rural demand. The Indian FMCG sector is projected to grow over 60% by 2010 due to opportunities like an untapped rural market and rising incomes.

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    FMCG refers to fast moving consumer goods that are frequently purchased by consumers for daily use. Examples include coffee, tea, soaps, and packaged foods. The FMCG sector in India is the fourth largest sector, with a market size of Rs. 60,000 crores. It generates 5% of total factory employment. Strengths of the FMCG sector in India include a large domestic market, low operational costs, and established distribution networks. However, threats include import restrictions being lifted and a potential slowdown in rural demand. The Indian FMCG sector is projected to grow over 60% by 2010 due to opportunities like an untapped rural market and rising incomes.

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    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    10 views12 pages

    FMCG 110225001344 Phpapp01

    Uploaded by

    wasi28
    FMCG refers to fast moving consumer goods that are frequently purchased by consumers for daily use. Examples include coffee, tea, soaps, and packaged foods. The FMCG sector in India is the fourth largest sector, with a market size of Rs. 60,000 crores. It generates 5% of total factory employment. Strengths of the FMCG sector in India include a large domestic market, low operational costs, and established distribution networks. However, threats include import restrictions being lifted and a potential slowdown in rural demand. The Indian FMCG sector is projected to grow over 60% by 2010 due to opportunities like an untapped rural market and rising incomes.

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    FMCG

    FAST MOVING CONSUMER


    GOODS

    www.a2zmba.com

    FMCG

    www.a2zmba.com

    ABOUT FMCG

    Starting from one cup of coffee in the


    morning right up to that relaxing malt
    beverage at night, we rely heavily on FMCG.

    Everything from toothpaste to processed


    foods and health drinks to body care
    products comes from FMCG.

    www.a2zmba.com

    WHAT IS FMCG ?
    FMCG industry, alternatively called as CPG
    (Consumer Packaged Goods).

    Those consumables which are normally


    consumed by the consumers at a marketing,
    financing, purchasing,etc is called FMCG.

    www.a2zmba.com

    Common FMCG Product


    Some common FMCG product categories food and dairy
    products,
    Glassware
    Paper Products
    Pharmaceuticals
    Consumer Electronics
    Packaged Food products
    Plastic Goods
    Printing and Stationery
    Household Products
    Photography
    Drink etc.

    www.a2zmba.com

    And some of the example of FMCG Products are Coffee


    Tea
    Dry cells
    Greeting cards
    Gifts
    Detergents
    Tobacco
    Cigarettes
    Watches
    Soaps etc.

    www.a2zmba.com

    SECTOR OUTLOOK IN
    INDIA
    FMCG is the fourth largest sector in indian

    economy with a total market size of Rs.60,000


    crores.
    FMCG sector generates 5% of total factory
    employment in the country.

    www.a2zmba.com

    Analysis of FMCG Sector


    Strengths:
    1. Low operational cost.
    2. Presence of established distribution in both
    urban and rural areas.
    3. Presence of well known brands in FMCG
    sector.

    www.a2zmba.com

    Weaknesses:
    1. Lower scope of investing in technology.
    2. Low exports levels.
    3. Mee-too products, which illegally mimic the
    levels of the established brands.

    www.a2zmba.com

    Opportunities:
    1. Untapped rural market.
    2. Raising income levels.
    3. Large domestic market.
    4. Export potential.
    5. High consumer goods spending.

    www.a2zmba.com

    Threats:
    1. Removal of import restrictions resulting in
    replacing of domestic brands.
    2. Slow down in rural demand.

    www.a2zmba.com

    Scope of the Sector


    The Indian FMCG sector with a market size of

    US$ 13.1 billion in the fourth largest sector in


    the economy.
    FMCG sector is expected to grow by over 60%
    by 2010.

    www.a2zmba.com

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