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    Majut Alenk
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    This document discusses innovation and provides guidance on how to innovate effectively. It recommends innovating based on data by creating your own roadmap and validating ideas. The goals of innovation are to become relevant to users through innovative features, engage customers to build relationships, and generate amplification through relevance and engagement. It advocates taking a data-driven approach to turn insights into relevant features that can build loyalty and word of mouth. The lean startup method is presented as the best approach, and common pitfalls to avoid are also listed, such as focusing on technology over customers or overexecuting on ideas.

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    Sharing mengenai Inovasi GO-JEK

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    Sharing_GO-JEK

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    This document discusses innovation and provides guidance on how to innovate effectively. It recommends innovating based on data by creating your own roadmap and validating ideas. The goals of innovation are to become relevant to users through innovative features, engage customers to build relationships, and generate amplification through relevance and engagement. It advocates taking a data-driven approach to turn insights into relevant features that can build loyalty and word of mouth. The lean startup method is presented as the best approach, and common pitfalls to avoid are also listed, such as focusing on technology over customers or overexecuting on ideas.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    14 views15 pages

    Sharing GO-JEK

    Uploaded by

    Majut Alenk
    This document discusses innovation and provides guidance on how to innovate effectively. It recommends innovating based on data by creating your own roadmap and validating ideas. The goals of innovation are to become relevant to users through innovative features, engage customers to build relationships, and generate amplification through relevance and engagement. It advocates taking a data-driven approach to turn insights into relevant features that can build loyalty and word of mouth. The lean startup method is presented as the best approach, and common pitfalls to avoid are also listed, such as focusing on technology over customers or overexecuting on ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    Innovation 2.

    Our Core Values

    Why do you want to innovate?

    Scale existing services


    Grow customer base
    Create new business units / services
    Disruptive competition
    Innovation = growth

    The Best Approach to Innovate

    Innovate Based on Data


    Create your Own
    Roadmap
    Validate, Validate,
    Validate!

    What we want to achieve?

    Relevancy

    Becoming Relevant to our user


    trough Innovative feature.

    Engage our customer and build


    Relationship with them.
    R

    Relationship

    Amplification

    With a Relevant feature and


    continuous engagement, it will
    generate Amplification

    How to turn Data & actionable insight


    into Innovation
    RELEVANT FEATURES

    LOYALTY

    User

    INSIGHT
    Data & measurement

    WOM

    Why We Need to be Data Driven?

    Without data and analytics , its like driving a


    plane without dashboards
    Data & Analytics are helping products in a
    way to become smarter & relevant
    Attribution to define our customer life
    value
    Re-targetting & Cross selling
    Our way to track and measure our
    product performance and how to
    enchance it
    Source:We Are Social & Global Web index 2016

    Lean Startup Method

    Common Pitfalls

    MVP
    Technology First
    People
    Over Execute
    Focus on 98%
    Love your customers
    Minimize dependencies

    QUESTIONS?

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