EVENTMANAGEMENT

DR. C.V. RAMAN UNIVERSITY

INTRODUCTION
Event management
generally means
conceptualizing,
planning, organizing
and finally
executing an event.
Events can bring
community
together for
purpose of
fundraising, change
a town or citys
image, expand its
trade, stimulate its
economy, help
companies to
market and
introduce its
product and also

During the early

part of the 1900s
the industry had
spent up to Rs. 20
Corers, per annum
on events. And in
the last couple of
years, all the event
companies are
spending to the
tune of
approximately Rs.
1,800 Corers, per
annum.

EVENT
S

LIVE
INTERACTION

REACH

Right
Communication
fromtheclient

WITH

Live
Audience

CREATES

Desired
Impact

WHY EVENTS
Brand Building
Image Building
Focusing the
Target Market
Implementation
of Marketing
Plan
Publicity &
Promotion

Event marketing
involves
canvassing and
studying the brand
prints;
understanding
what the brand
stands for, its
positioning and
values, identifying
the target audience
and liaison with the
creative
conceptualizes to
create an event for
a prefect mesh

Event conceptualisation
Event development
The need for the
event
Key stakeholders
Target market
Format
Sustainability

Event concept task

Create an event concept. Identify
reasons why you feel this would be
successful.

Venue identification
Considerations
when selecting
a suitable site
for your event
(location,
facilities, safety,
community.)

Work task 2
Extend the previous work task to
cover site selection. Identify a
suitable site with reasons for its
suitability and prepare a site map to
show the layout.

Event branding
Marketing concepts
and how they can be
adapted for sporting
events.
The importance of
brand fit for
competitors,
spectators and
sponsors

Event branding task

Create the event brand and the
thinking behind it.
Develop an event logo and identify
potential sponsors

Event planning
Management
structure
Scheduling and
timetabling
Budgeting
Permissions
Health and
safety

Event planning task

Create a scheduling document in the
form of a spreadsheet to be used as
the key management tool when
implementing your event.

Human resources
Team building
(gathering
competence)
Ethos of volunteerism
Volunteer selection
and appointment
Training
Reward

Human resources task

Identify the source of your volunteers
and create a reward system that
would motivate your team.

Event implementation
Implementation
of the event
schedule with
reference to
quality control
and observation
of best
practices.

Event implementation
task
Attend a major event and complete a
report on the standard of
implementation.

The review process

The analysis of
a completed
event with
identification of
weaknesses in
implementation.

Review task
Attend a major event, identify
planning, branding and
implementation weaknesses and
provide recommendations for
improvement

REVIEW
Event marketing allows a company to break through the
advertising clutter and target an audience by enhancing or
creating an image through an association to a particular event.
Conservative mentality doesnt allow people to accept major
changes.
Low awareness among the people about the benefit of event
companies.
People should be made aware about the fact that hiring an
event management company would help them save time,
efforts and cost.
Based on the prior trend the expected number of events in
future are approx105, out of which the probability to provide
services (partial and complete both) is 56% the figure comes
around to be 60 events per annum.

Thank You