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    Kelompok 6:: Bima Nugrahanto Livia Mettania Putri Niken Purbasari Rifdah Khansatikah Valentine Putri Arry Moningka

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    Niken Purbasari
    The document outlines steps for developing effective integrated marketing communications: 1. Identify the target audience and determine their characteristics such as being a decider, current user, heavy/light user, and loyal/not loyal. 2. Determine the communication objectives. 3. Design the communication strategy and messages. 4. Select appropriate communication channels such as personal or nonpersonal channels and affordable methods. 5. Measure the results and manage the integrated marketing communication process.

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    Kelompok 6:: Bima Nugrahanto Livia Mettania Putri Niken Purbasari Rifdah Khansatikah Valentine Putri Arry Moningka

    Uploaded by

    Niken Purbasari
    53 views11 pages
    The document outlines steps for developing effective integrated marketing communications: 1. Identify the target audience and determine their characteristics such as being a decider, current user, heavy/light user, and loyal/not loyal. 2. Determine the communication objectives. 3. Design the communication strategy and messages. 4. Select appropriate communication channels such as personal or nonpersonal channels and affordable methods. 5. Measure the results and manage the integrated marketing communication process.

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    Effective Communications

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    The document outlines steps for developing effective integrated marketing communications: 1. Identify the target audience and determine their characteristics such as being a decider, current user, heavy/light user, and loyal/not loyal. 2. Determine the communication objectives. 3. Design the communication strategy and messages. 4. Select appropriate communication channels such as personal or nonpersonal channels and affordable methods. 5. Measure the results and manage the integrated marketing communication process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    53 views11 pages

    Kelompok 6:: Bima Nugrahanto Livia Mettania Putri Niken Purbasari Rifdah Khansatikah Valentine Putri Arry Moningka

    Uploaded by

    Niken Purbasari
    The document outlines steps for developing effective integrated marketing communications: 1. Identify the target audience and determine their characteristics such as being a decider, current user, heavy/light user, and loyal/not loyal. 2. Determine the communication objectives. 3. Design the communication strategy and messages. 4. Select appropriate communication channels such as personal or nonpersonal channels and affordable methods. 5. Measure the results and manage the integrated marketing communication process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 11

    Kelompok 6:

    Bima Nugrahanto
    Livia Mettania Putri
    Niken Purbasari
    Rifdah Khansatikah
    Valentine Putri Arry Moningka

    PT Astrindo Otomotive

    Developing Effective Communications


    IdentifyChannel
    Determine
    Design
    Select
    Manage
    Measure
    Decide
    Establish
    Communications
    on
    Target
    Integrated
    Results
    Budget
    media
    Objectives
    Audience
    Mix
    Marketing Communication

    Decider or influencer

    Currrent user or new


    category

    Ind

    Heavy or light user


    Loyal or not

    Determine Objectives

    Design the Communications

    Message
    Strategy

    Creative
    Strategy
    Message
    Sources

    Select the Communications Channel

    Personal Communication
    Channel

    Nonpersonal Communication
    Channel

    Affordable Method

    Measure Result

    Managing the Integrated Marketing


    Communication Process

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