X Thai Fabric

By
Piyamon Piyabootr
Ravisara Karnjanolarn
Smita Jirayingchareon
Paphawee Assavatesanon

ZARA Company

a Spanish clothing and accessories retailer, which is the world's largest

apparel retailer in the world

founded at Arteixo, Galicia, Spain in 1975 by Amancio Ortega and

Rosala Mera

the fashion group also owns other brands such as Pull and Bear, Bershka,
Zara Home, etc.

Revenue US$15.9 billion (2016)

Launches 12,000
New designs each year

Stores in 88
And
2,100 outlets around the world
countries
Produce over 450
Items per year
million

ZARA Company
The store sells featured affordable lookalike products of
popular, higher-end clothing fashions
The owner then changed the design, manufacturing, and
distribution process to reduce times and advocate new trends
in a quicker way, which he called "instant fashions"
As a result the company produces over 450 million items
per year
The improvements included the use of information
technologies and using groups of designers instead of
individuals
Zara has a policy of zero advertising and preferred to invest a
percentage of revenues in opening new stores instead.
In 2011, Greenpeace cooperate with Zara to ban harmful
toxins from the clothing production.

Problem
Poverty in Thailand is primarily a rural
phenomenon with result of Low household
income in four parts of Thailand. Over 80
percent of the country's 7.3 million poor
live in rural area

Textile
From four
different
Regions
in Thailand

People
usually
Forget how
beautiful
I Am

Every
problems
has its
solution

We
are offering
an
Alternative
solution

Target customers
People from all age
all around the
world

From kids to adults

both men and
women, and also
teenagers
These groups are
all target and
potential customers
of zara
Zara has sections
dedicated to these
groups already

People who wants

to wear something
new and different
from others, not
ordinary modern
clothes
People who want to
make a difference
by help raise
income of people
Foreigners who like
the delicate and
beautiful Thai
fabric

Short-term

outcomes

Intentions + gain money

What do we hope to see in target population?

Styles
Adaptation of Thai
fabric to make a
modern apparel
Attract more
customers to like
different styles that
are unique

Diversity
Offering to all ages
and genders
More diverse
choices for
customers to
choose
The products
become more
approachable for
the customers as
the products are
sold in many
department store

Long-term

outcomes

Global & International

Long term outcomes of this csr project

Globally
Recognized
Get ZARA company
attention from all
around the world
Everyone perceives
the value of Thai
fabric the same

Trend
Thai fabric trend goes
internationally
Unique apparel
Thai fabric can later
adapt to many products
& brands, and to other
countries goods to
support their income
Raise awareness to
preserve each nations
identity
create novelty and
freshness to the brand

Long term outcomes of this csr project

PROFITs
Expanding the target market by attracting
new customers/ old customers to the store
Increase revenue
Improve csr problems in this company
Make their company image looks better by
doing CSR project

CSR
We would be buying thai
textile from four different
regions of Thailand including:
Northern Thailand
Northeast Thailand
Central Thailand
Southern Thailand
Adapt the design into
modern clothing
Create a collection to
distribute the product
into the market

Marketing mix
Price
- 400-2,500 baht
The product is high quality, and
the product could last longer
(this could convince the
customer to purchase more since
they see that the quality is good)
The profit can also help with the
activity process (transportation,
advertising the collection, et.)
Promotion
In every 3 purchase, the lowest
price piece would get a 30%
discount
-This would convince the
customer to
buy more
Advertise by creating banners
and signs
- More people will know about it
Application
Notify the customer that theres
a new collection
Put the collection in the home
page
Wider advertising

Place
- Zara branches all around the globe
This helps spread the product to
raise awareness to different parts
of the world
Product
- Looks modern and wearable
People would be more convinced
to buy it because it doesnt look
weird
- Unisex
Anyone can buy and wear

resources that are available to support these

program activities

Zara company
Designers
Transportations
workers
Cloth producer

Benefiting Zara company

Improvement of the company image
in labor issue
Improve crs problems in this
company
Attract new customers/ old
customers to the store

Thanks!

any
questions
?

Resources
https://en.wikipedia.org/wiki/Zara_(retailer)
https://thaiunique.wordpress.com/%E0%B8%9C%E
0%B9%89%E0%B8%B2%E0%B9%84%E0%B8%97%E0%B8%A2/
%E0%B8%9C%E0%B9%89%E0%B8%B2%E0%B9%84%E0%B8%9
7%E0%B8%A2-%E0%B9%94-%E0%B8%A0%E0%B8%B2%E0%B
8%84/
https://www.inditex.com/brands/zara
http://www.worldbank.org/en/country/thailand/overview