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Trends in Marketing: Tutorial 6 Place Marketing and Branding
Trends in Marketing: Tutorial 6 Place Marketing and Branding
Trends in Marketing: Tutorial 6 Place Marketing and Branding
Tutorial 6
Place Marketing and Branding
Image management
The image of a place:
Is an important factor in determining its popularity & is crucial to
its marketing success
Can influence people to visit and re-visit
Is also critical in terms of encouraging positive word-of-mouth
and repeat visits - if visitors encounter experiences that differ
from their expectations, their post-visit evaluations can be very
negative
Select a city How can you ensure it meets this criteria?
Use existing examples to demonstrate success criteria.