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A Study On Customers Satisfaction Towards The Mahindra Bolero
A Study On Customers Satisfaction Towards The Mahindra Bolero
A Study On Customers Satisfaction Towards The Mahindra Bolero
on
Customers Satisfaction
Towards the Mahindra
Bolero
Mahindra
Automobiles
Presented by
Pawan Kumar
MBA 2ND Year
Roll. no. 158410215
TABLE OF CONTENT
ABOUT COMPANY
ABOUT TOPIC
OBJECTIVE OF TOPIC-CUSTOMERS SATSFACTION
ABOUT COMPANY
Mahindra
Automobiles
Mahindra & Mahindra Ltd. is an Indian multinational
Contin..
In 1948 The company change its name
Mahindra & Mahindra.
Anand Mahindra is the Chairman and M. D.
of Mahindra group.
his grandfather J. C. Mahindra co-founded
the company in Mumbai India.
Total employee of in Mahindra Automobiles
in march 2016, the company head 34612
employees out of which 699 were women.
Topic
Customers satisfaction towards
the Mahindra Bolero
A customer could experience one of the three
broad level of satisfaction.
If the performance falls short of expectation
the customer is dissatisfied,
If the performance matches, the customer is
satisfied,
If the performance is exceed expectation the
customer
is highly satisfied.
Contin....
Expectation are made on the basis of the
RESEARCH METHODOLOGY
RESEARCH DESIGN:
1.PRIMARY DATA
2.SECONDARY DATA
3.RESEARCH INSTRUMENT: An open end and close end questionnaire
designed to suit customers ability and suitability of answering in their own
words it is a simple to obtain and record specified relevant information.
5.SAMPLE SIZE:
A sample of 112 customers decided to be an idle sample for the purpose
of study.
80; 71%
YES
NO
Interpretation
It is found that 71% customer having vehicle
before Mahindra because his family condition is
very strong so they have the car of Mahindra
while 29% customer are not having vehicle
because they are those customer his family
financial condition is not good.
BOLERO
72; 64%
SCORPIO
XYLO
Interpretation:
I
found
that
64%
customer having Bolero, because low
maintenance cost of the Bolero so mostly
customer purchase the bolero 25%
customer having Scorpio because this car
is costly compare to Bolero, 11% customer
having Xylo because maintenance cost of
Xylo is very high.
20; 18%
Bolero
75; 67%
Scorpio
xylo
Interpretation:
It is found that 67% customer is satisfied the Bolero
because in older age in Bolero low maintenance & good
looks so many customers attracted Bolero. And use of
Bolero both personal & commercial so mostly customer
satisfied with Bolero. And 18% customer is satisfied with
Scorpio because Scorpio is costly so customer not
purchases easily and its maintenance is high so
customer not purchase. And 15% customers are
satisfied with Xylo. Because Xylo is high maintenance
vehicle so customer not purchase in old age Xylo in
25; 22%
17; 15%
EXTREMELY SATISFIED
SATISFIED
NEUTRAL
57; 51%
DISSATISFIED
YES
NO
AGRICULTURE
40; 36%
25; 22%
BUSINESS
POLITICIAN
SERVICE
35; 31%
6; 5%
10; 9%
20-25
19; 17%
25-30
30-35
30; 27%
25; 22%
35-40
40-45
45-50
Interpretation:
Customer age of 20-25 they purchase the Bolero only 5% because
they younger so they want to sports car. Customers 25-30 age they
want to only 9% Bolero because they also young. And those customer
age30-35 they want to purchase 17% Bolero because they customer
have a family. And those customer age of 35-40 they want to also
Bolero because they have a big family so 22% customer purchase the
bolero. And those customer age of 40-45 they want to purchase
Bolero because his family member is more than 6 so 27% customer
want to the Bolero. And the mostly customer of bolero age is 45-50 in
my project report 20% of customer purchase the Bolero because want
to save the money.
28; 25%
Extremely Satisfied
34; 30%
Satisfied
40; 36%
Neutral
Dissatisfied
Interpretation:
By customer satisfaction it is found that
customer is extremely satisfied 25%, but mostly
customers satisfy 36%, or some customer are
neutral 30% ,and 9%customer are dissatisfied
for the design of Mahindra Bolero in according to
my summer internship report.
Neutral
Dissatisfied
Interpretation:
In my project report mostly 48% customer are satisfied
Neutral
Dissatisfied
Interpretation:
In my summer internship project report 58% customer are
satisfied with the fuel consumption of Bolero. Because
Bolero mileage is very good so mostly customer is
satisfied .And 22% customer are extremely satisfied with
the fuel consumption of Bolero. And 9% customer is neutral
with the fuel consumption of Bolero. And 11% customer is
dissatisfied with the fuel consumption of Bolero.
Rural
Urban
Interpretation:
I found that mostly customer live in Rural area
because according to my summer internship
project report 67% customer live in rural area
so rural area people use the Bolero in
commercial and personal purpose so rural area
customer more purchase the Bolero , and 33%
customer of Bolero live in Urban area.
QUESTIONNAIRE
Types of inquiries
contin.
Inquiries status
Hot Inquiries- those customers want to purchase the vehicle within a one
week.
Warm Inquiries- those customers want to purchase the vehicle within a 15 th
day.
Cold Inquiries- those customers want to purchase the vehicle after the 1 or 2
month.
Finding
1. It is found that Mahindra car is preferred by the mostly customer
who are using four-wheeler for the second time.
2.
3.
5.
The study it is found that the majority of the customers who own
Bolero car farmer & rural area customer.
6.
The majority of the customer age 45-50 of the Bolero car.
7.
It is find that Bolero car is low maintenance car comparison to
Scorpio, Xylo and other car.
CONCLUSION
1. It is suggested to Mahindra auto wheels to increase the initial
mileage of the modal like bolero and Scorpio.
Thank
you