Analytical Techniques

An analytical technique
(analytical method) is a procedure
or a method for the analysis of
some problem, status or a fact.
Analytical techniques are usually
time-limited and task-limited. They
are used once to solve a specific
issue.

 Basic and most widely used analytical

methods / techniques include:
BCG matrix
Brainstorming
Benchmarking
Gap Analysis
Mind Maps
Pareto principle, Pareto principle 80-20 rule
Six Questions
SWOT Analysis

 In Copeland Coperation many techniques are used1. GAP analysis- Gap Analysis is a simple methodology
that is useful in the situations where some strategies or
changes are planned.
Utilizing its market research and equipment design and
testing expertise, Design Services Network worked with
an OEM to create and manage a streamlined product
development process from market research and
assessment to prototype design and development to
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was completed following the customers specifications
and internal protocol. The finished product allowed the
OEM to enter a new product market.

2. BCG Matrix-The BCG Matrix was

developed by the Boston Consulting
Group (BCG) and is used for the
evaluation of the organization's
product portfolio in marketing and
sales planning. It aims to evaluate
each product, i.e. the goods and
services of the business in two
dimensions.

 In Copeland Coperation they use BCG Matrix

technique by offers design and testing
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Design Services Network is a network of highly

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