The Binalot Dahon Program

Building Growth-Oriented Enterprises

through an Advocacy
Binalot: The Organization
THE BEGINNING
The Founders…
The year was 1996. Tired of the
usual fast food choices in the
metropolis, a group of young
enterprising individuals…
Raffy Juan
Aileen Anastacio
Rommel Juan
THE BEGINNING
The New Concept…
…decided to liven up the food
scene with a fresh new
alternative:
THE BEGINNING
The First Branch…
It was in Jupiter St., Makati City…

Our very Modest Outlet!

THE BEGINNING
Our first mall branch…

Shangri-La Plaza
THE BEGINNING
Slow Growth…
Expansion with only ONE Branch
a year from 1996 - 2003

Megamall Robinsons Galleria

THE BEGINNING
Slow Growth…
Expansion with only ONE Branch
a year from 1996 - 2003

Ayala MRT
REALIZATIONS
Franchising…
Our very first Franchise

Intramuros
REALIZATIONS
Franchising…
Adding more branches across the metro

Glorietta Market Market SM Makati

SM Southmall
THE YEARS TO
COME
Continued Expansion …
Opened more Binalot branches

Greenbelt 1 Starmall - Shaw Medical City

Dela Costa SM Bicutan SM North EDSA

THE YEARS TO
COME
Continued Expansion …
Opened more Binalot branches

SM Sta. Rosa Robinsons Ermita Dela Rosa Carpark

Metropolis SM Manila SM San Lazaro

THE YEARS TO
COME
Continued Expansion …
Opened more Binalot branches

Pacific Star Allegro Center Trinoma

And many more…

Vision

To be the Number One Truly

Filipino fastfood restaurant in the
Philippines which promotes Filipino
Humor, Values, Culture
Mission

1. To be the industry benchmark in

Customer Service and Satisfaction
2. To build a strong brand image and
corporate culture in Binalot
3. To give fair returns to active
stakeholders
4. To improve the quality of life of all
Binalot employees
Corporate Values

At Binalot, we value . . .

Love of God, Loyalty, Hard Work,

Resourcefulness and Sense of Urgency.
Binalot: The Environment
Friendly Concept
The Environment Friendly Packaging:
Banana Leaves

It is your favorite Filipino Dishes

Wrapped in Banana Leaves!
The Pre-DAHON Program
Efforts
Sourcing of Banana Leaves

 Initial set-up
Purchase uncut leaves from wet market retailers

 Next initiative
Go straight to trader
Value added service: cut banana leaves
Sourcing of Banana Leaves

 Trader response
Short sightedness
 Refusal to add value to current product – cut banana
leaves
 Not enterprising enough – dependency on employment
The DAHON Program: The
Beginning
2006: Typhoon Milenyo Hit

 Good quality banana leaves became scarce

Leaves from the market are
 Too young/fresh
 Torn
The Challenge:

Reliable supply of good quality banana

leaves.
Previous Initiative Revisited

Instead of going direct to the

traders , we went straight to the
source . . .

The rural community residing close to the banana

plantation in the Southern Tagalog Region –
Nagcarlan, Laguna.
The DAHON Program: The
Formation
The Essentials in the Formation

 An Originator
The President
 An Organizer
The Purchasing Manager
 An Operator
The Community Leader
 The passion for self-sustenance . . .
Entrepreneurship
The Birth of the DAHON Advocacy

Dangal at Hanapbuhay para sa Nayon

DAHON: A Community Livelihood
It involves the entire community, a whole
village – men, women, elders, youth.
Planting, cutting, cleaning, packing and
delivery of banana leaves.
DAHON: A Sustainable Livelihood

 For the company:

Binalot
Supply assurance
 For the recipients:
Nagcarlan Community
Ready market for products
DAHON: Personal Triumphs
Rodney Oriel
• A former “Tambay”
• Had no stable job / income
• Had a chance meeting with BINALOT
prior to the establishment of DAHON
• Is currently the Community Point Person
for DAHON
• Has helped provide his community with a
sustainable livelihood
DAHON: Personal Triumphs

Aling Elena Buenconsejo

• Mother of 4, in her late 50’s.
• Barely subsisting. No stable income.
• She then hears of DAHON.
• Has been a Banana leaf cutter since then
• Has a stable livelihood to sustain her
family’s day to day expenses
DAHON: Personal Triumphs

Joey Pataray
• A college graduate. Moved to
overcrowded Manila to try his luck.
• Jobless after a 6-month contract, he
returned to his barrio down on his luck.
• He then had a chance meeting with
DAHON. He now earns more than he did
in Manila.
DAHON: Community Triumphs

 Day Care Center

Re-painting
Chairs and tables
Books
 Chapel
Re-painting
DAHON: The advocacy that touched the
world . . .
2007 UPS Centennial Award for “Out-of-
the-Box” Small Business Solutions
DAHON: Rekindled pride in the Filipino
heritage
2008 Anvil Award of Merit
The DAHON Program: The
Next Steps
DAHON: The Next Steps

 Growth in terms of
New customers: utilization of banana leaf as
packaging e.g. Bibingkinitan, Chicken Inasal
Development of new products: banana chips
New technology: compost production
DAHON Realizations
DAHON Realizations

1. Choose an advocacy that is close to your

heart.
 A cause you personally believe in
 A cause firmly aligned with your company’s
vision, values and nature of business
DAHON Realizations

2. Advocacy is a “full-time” job

 Idea germinated in 2006 at Asian Forum for
CSR (Corporate Social Responsibility),
realized in 2007
DAHON Realizations

3. Get a “co-Advocate” to lead

 Program leader must have a “CSR heart”
 Live and breathe the “Advocacy”
 Communicate its meaning and value internally
top to bottom and the target recipients
DAHON Realizations

4. An Advocacy must offer true, sustainable

benefits
 To the company
 To the target recipients
DAHON Realizations

5. An Advocacy is a “leap of faith”

 Patience
 No instant “dollar & cents” results
 Takes time to bear fruit
Binalot.
Over and above business, an Advocacy
for Filipino culture
and values.
The Binalot DAHON Advocacy.
It really is a…

Leaf of Faith