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  • Repositioning of Taco Bell in India

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    ak123umt
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    The document outlines a value proposition for a Mexican fast food restaurant. It targets tier-2 cities and the youth market who want healthy yet economical fast food options. The restaurant aims to differentiate itself by offering healthy snacks at affordable prices and leverages its established brand credibility.

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    The document outlines a value proposition for a Mexican fast food restaurant. It targets tier-2 cities and the youth market who want healthy yet economical fast food options. The restaurant aims to differentiate itself by offering healthy snacks at affordable prices and leverages its established brand credibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views1 page

    Repositioning of Taco Bell in India

    Uploaded by

    ak123umt
    The document outlines a value proposition for a Mexican fast food restaurant. It targets tier-2 cities and the youth market who want healthy yet economical fast food options. The restaurant aims to differentiate itself by offering healthy snacks at affordable prices and leverages its established brand credibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    VALUE PROPOSITION

    Product Offerings
    Authentic Mexican fast food and snacks

    Target Market
    Tier-2 cities, youth market who are health conscious and seek economical fast food
    solutions

    Differentiation
    Healthy Snack
    Economical

    Credibility
    Established chain of restaurant

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