INNOVATION MANAGEMENT

WBB 10202
ORGANIZATIONAL INNOVATION
&
SOCIAL INNOVATION
GROUP MEMBERS:
MUHAMMAD FASYA AFIF BIN SAHABUDIN
MOHAMAD HASIF BIN ABD HALIM
RAJA ARIEF AFWAN BIN RAJA YAHYA

WHAT IS ORGANIZATINAL INNOVATION ?

Organisational innovation meansthe implementation of a
neworganizational method in the undertaking's business
practices, workplace organisation or external relations.
Organizational innovation refers to new ways work can be
organized, and accomplished within an organization to
encourage and promote competitive advantage.

The Benefit of an Innovative Organization

In promoting a culture of innovation organizations should foster:
Cross functional team building while discouraging silo
building
Independent, creative thinking to see things from a new
perspective and putting oneself outside of the parameters of
a job function
Risk taking by employees while lessening the status quo

How To Instill Organizational

Innovation
Developing and instituting an innovative work
culture among the people within the company
or organization.
By enforcing work culture, company or
organization able to:
1.

Change the way the staff work

2.

Change their attitudes and mindsets

3.

Improve their skills

4.

Improve the methods they use to carry out their work

Examples of Organizational
Innovation
1.

A CEO who accepts the challenge to be innovative

and encourages risk-taking (a spur to innovation)
and rewards good ideas as well as the successful
completion of projects (the results of innovation)

2.

An organization where everyone understands the

many benefits of innovation. Even those who are not
directly involved in innovative work, such as
production people, recognize they have a part to
play in identifying better ways of doing things. They
notice whats going on around them and they find
opportunities or way for improvement.

What Is Organizational
Culture ?
is a system of shared assumptions, values, and beliefs,
which governs how people behave in organizations.
encompasses values and behaviours that "contribute to
the unique social and psychological environment of an
organization
Example : Zappos is a customer service company and has a
culture which treats employees to a three-day culture camp
training event and regularly features employee contributors
in a culture series for its blog.

CHARACTERISTICS OF ORGANIZATIONAL
CULTURE
Emphasis on People
it is important to treat their
employees with respect
and dignity.

Innovation
Companies with cultures
that place a high value on
innovation encourage
their employees to take
risks and innovate in the
performance of their jobs.

Teamwork
Companies that organize
work activities around
teams instead of
individualsplace a high
value on this characteristic

Attention to Detail
A culture that places a high
value on attention to detail
expects their employees to
perform their work with
precision

BENEFIT OF
ORGANIZATIONAL
CULTURE
Increase
Improve
Productivity
employees who
work for
companies with
healthy workplace
cultures may be
more committed
and productive.

Marketability

companies with
well-defined
corporate cultures
often are
recognized as
better places to
work, causing
them to be known
among
prospective
employees.

Form Unity
Between
Employees

makes employees
more concerned
for the success of
the entire
business, not their
own personal
accomplishments.

TYPES OF ORGANIZATION CULTURE

Adhocracy

Clan

Market

Practice high
flexibility &
individuality & are
also creative
Example:Google,a
bility to develop
innovative web
tools &
technologies
make them leader
in providing new
services

Practise flexibility
but focus only
within the
organization
Example: Open &
friendly workplace
environment and
willing to share
among
organization
members

Externally focus
but controloriented
Example: define
success as a
market share &
penetration where
competitive
pricing &market
leadership is
important

What is Social
Innovation?

Social innovationsare
newstrategies,concepts,ideasand organizations
that meet thesocialneeds of different elements
It can be fromworking conditionsandeducation
tocommunity developmentandhealth
Includes the socialprocessesof innovation, such
as open source methods and techniques and also
theinnovationswhich have asocial purpose
likeonline volunteering,microcredit, ordistance
learning.

Social Innovation Theory

The innovations are usually new combinations or hybrids of
existing elements, rather than being totally new
The practice involves cutting across organizational and
disciplinary boundaries
Develops a persuasive new relationship between individuals
and groups

Example Of Social Innovation:

1) Charter Schools
Publicly funded primary or secondary schools that operate
free from some of the regulations that typically apply to
public schools.
Administrators, teachers, and parents thus have the
opportunity to develop innovative teaching methods.

3) Fair Trade
An organized movement that establishes high trade
standards for coffee, chocolate, sugar, and other products
By certifying traders that pay producers a living wage and
meet other social and environmental standards, the fair
trade movement improves farmers lives and promotes
environmental sustainability.

5) Habitat Conservation Plans

Habitat Conservation Plans is an effort by the US Fish and
Wild Life Service and the Environmental Protection Agency to
protect species and their endangerment by providing
economical incentives to conserve their habitats and protect
these species from endangerment.

How Social Innovation Differs From

Social Entrepreneurship and Social
Enterprise
Although social entrepreneurship and social enterprise have
become popular rallying points for those trying to improve
the world, social change can happen outside of them. These
two notions are positive ones, but neither is adequate when
it comes to understanding and creating social change. In
fact, social innovation is a better vehicle.
Social innovation focuses attention on the ideas and
solutions that create social value as well as the processes
through which they are generated, not just on individuals and
organizations.