20 Century Fox

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Azelle Dietter
Pd.4 AICE Media
Studies
9/13/16

History
Major motion picture studio, formed in 1935 by the merging of Twentieth Century
Pictures and Fox Film Corporation
The earlier company was founded by William Fox in 1915
1915- Fox moved his company to Los Angeles and named it Fox Film Corporation
Later that year it introduced the first sound newsreel, Fox-Movietone News
During the Great Depression of 1930, Fox lost control of his company
The latter company was founded by Joseph Scheneek and Darryl F. Zanuck
During this time, Zanuck was the head of production at Warner Brothers studio, but
soon quit there
In the late 1930s and 1940s Twentieth Century Fox produced mainly westerns,
musicals, screen biographies, and religious films

Marketing
Through Social Media
Twitter made an official account for the movie, Deadpool
Holiday Marketing
Making holiday themed trailers using the lead role. For example, using
Ryan Reynolds from Deadpool
Regional Marketing
Focused on broad appeal through violence and laughter
Several of the marketing initiatives focused on more specific
audiences
Several videos released specifically to target certain geographic areas

Productions
Deadpool (2016)
Morgan (2016)
The Martian (2015)
The Revenant (2016)
Kingsman: The Secret Service (2015)
Taken 3 (2014)
Life of PI (2012)
Gone Girl (2014)
Eddie the Eagle (2016)
Joy (2015)
Independence Day: Resurgence (2016)

Impacts
As the digital revolution reshapes all aspects of the
entertainment industry, 20th Century Fox remains on
the forefront, embracing new technologies that take
the audience deeper into films. From thrilling
animated features to making super heroes fly off the
screen, the message is the same as it was over a
century ago, give people the simple pleasure of being
transported by a story on a screen.

Case Study 1: The Revenant (2016)

Box Office & Release Information

Domestic Total Gross: $183,637,894
Distributor: Fox
Genre: Action / Adventure
Runtime: 2 hrs. 31 min.
MPAA Rating: R
Release Date: December 25, 2015
The Players
Director:
Alejandro Gonzlez Irritu
Writers:
Alejandro Gonzlez Irritu
Mark Smith
Actors:
Leonardo DiCaprio
Tom Hardy
Domhnall Gleeson
Will Poulter
Lukas Haas
Producers:
Steve Golin
Alejandro Gonzlez Irritu
David Kanter
Arnon Milchan
Keith Redmon

Total Lifetime Grosses

Domestic: $183,637,894
34.5%
+ Foreign: $349,312,609
65.5%
= Worldwide:
$532,950,503
Domestic Summary
Release Dates: December 25, 2015
(limited)
January 8, 2016 (wide)
Limited Opening Weekend: $474,560
(#23 rank, 4 theaters, $118,640
average)
Wide Opening Weekend:
$39,826,840
(#2 rank, 3,375 theaters, $11,801
average)
% of Total Gross:
21.7%

Franchise Competition
The
DomesticRevenant
Total Gross:
$183,637,894
Distributor: Fox
Genre: Action / Adventure
Runtime: 2 hrs. 31 min.
MPAA Rating: R
Release Date: December 25,
2015

Kingsman: Secret
Service
Domestic Total Gross: $128,261,724
Distributor: Fox
Genre: Action / Adventure
Runtime: 2 hrs. 9 min.
MPAA Rating: R
Release Date: February 13, 2015
Production Budget: $81 million

Franchise Competition Continued

Kingsman: Secret
The
Revenant
Service
Domestic Summary
Domestic Summary
Release Dates: December 25, 2015 (limited) Opening Weekend:
$36,206,331
January 8, 2016 (wide)
(#2 rank, 3,204 theaters, $11,300 average)
Limited Opening Weekend: $474,560
% of Total Gross: 28.2%
(#23 rank, 4 theaters, $118,640 average)
> View All 21 Weekends
Wide Opening Weekend:
$39,826,840
(#2 rank, 3,375 theaters, $11,801 average) Widest Release: 3,282 theaters
Close Date:
July 9, 2015
% of Total Gross:
21.7%
In Release:
147 days / 21 weeks
> View All 22 Weekends
Widest Release:
3,711 theaters
Close Date:
May 26, 2016
In Release: 154 days / 22 weeks

Ownership, Production, and Distribution

Cast
Leonardo DiCaprio Hugh Glass
Tom Hardy John Fiztgerald
Domhnall Gleeson - Captain Andrew Henry
Will Poulter Bridger
Forrest Goodluck Hawk
Paul Anderson Anderson
Kristofer Joner Murphy
Joshua Burge Stubby Bill
Fabbrice Adde Toussaint

Crew
Alejandro G. Irritu director,
producer, screenwriter
Arnon Milchan producer
Steve Golin producer
Mary Parent producer
Keith Redmon producer
James W. Skotchdopole producer
Mark L. Smith screenwriter
Emmanuel Lubezki cinematographer
Jack Fisk production designer[8]
Jacqueline West costume designer[9]
Stephen Mirrione editor
Ryuichi Sakamoto and Alva Noto
music composers
Rich McBride visual effects supervisor

Synergy
Inspired by true events, The Revenant is an immersive and visceral cinematic
experience capturing one mans epic adventure of survival and the extraordinary
power of the human spirit. In an expedition of the uncharted American
wilderness, legendary explorer Hugh Glass (Leonardo DiCaprio) is brutally
attacked by a bear and left for dead by members of his own hunting team. In a
quest to survive, Glass endures unimaginable grief as well as the betrayal of his
confidant John Fitzgerald (Tom Hardy). Guided by sheer will and the love of his
family, Glass must navigate a vicious winter in a relentless pursuit to live and find
redemption.

Marketing
https://www.youtube.com/watch?v=QRfj1VCg1
6Y

https://

Posters

Case Study 2: The Martian (2015)

Box Office & Release Information

Domestic Total Gross: $228,433,663
Distributor: Fox
Release Date: October 2, 2015
Genre: Sci-Fi
Runtime: 2 hrs. 21 min.
MPAA Rating: PG-13
Production Budget: $108 million
The Players
Director:
Ridley Scott
Writer:Drew Goddard
Actors:Sean Bean
Jessica Chastain
Matt Damon
Jeff Daniels
Chiwetel Ejiofor
Donald Glover
Kate Mara
Michael Pena
Sebastian Stan
Kristen Wiig

Total Lifetime Grosses

Domestic:
$228,433,663
36.2%
+ Foreign:
$401,728,227
63.8%
= Worldwide:
$630,161,890
Domestic Summary
Opening Weekend:
$54,308,575
(#1 rank, 3,831 theaters, $14,176 average)
% of Total Gross: 23.8%
> View All 24 Weekends
Widest Release: 3,854 theaters
Close Date: March 17, 2016
In Release: 168 days / 24 weeks

Franchise Competition
Domestic Total Gross: $228,433,663

Domestic Total Gross:$188,020,017

Distributor: Fox

Distributor: Paramount

Release Date: October 2, 2015

Release Date: November 5, 2014

Genre: Sci-Fi

Genre: Sci-Fi Adventure

Runtime: 2 hrs. 21 min.

Runtime: 2 hrs. 49 min.

MPAA Rating: PG-13

MPAA Rating: PG-13

Production Budget: $108 million

Production Budget: $165 million

The Martian

Interstellar

Franchise Competition Continued

Domestic Summary
Opening Weekend:
$54,308,575
(#1 rank, 3,831 theaters, $14,176
average)
% of Total Gross: 23.8%
> View All 24 Weekends
Widest Release: 3,854 theaters
Close Date: March 17, 2016
In Release: 168 days / 24
weeks

The Martian

Domestic Summary
Opening Weekend:
$47,510,360
(#2 rank, 3,561 theaters, $13,342 average)
% of Total Gross: 25.3%
> View All 19 Weekends
Widest Release: 3,561 theaters
Close Date: March 19, 2015
In Release: 135 days / 19.3 weeks

Interstellar

Ownership, Production, and Distribution

Matt Damon Mark Watney
Jessica Chastain Melissa Lewis
Kristen Wig Annie Montrose
Jeff Daniels Teddy Sanders
Michael Pena Rick Martinez
Sean Bean Mitch Henderson
Kate Mara Beth Johanssen
Sebastian Stan Chris Beck

Production Crew
Ridley Scott director, producer
Simon Kinberg producer
Michael Schaefer producer
Aditya Sood producer
Mark Huffam producer
Drew Goddard screenwriter
Andy Weir author (source material)
Dariusz Wolski cinematographer
Arthur Max production designer
Janty Yates costume designer
Pietro Scalia editor
Harry Gregson-Williams composer

Synergy
In the ensuing chaos of a dust storm while on Mars, the blinded explorers must
leave behind a team member who appears to have been killed by flying debris.
That would be Mark Watney, the crew's botanist. The Martian is an epic story
about heroic astronauts attempting the impossible. In this movie, Matt Damon
plays botanist Mark Watney, a marooned astronaut who fights to make it home.

Marketing

Posters

Work Cited Page

The Revenant (2015) - Box Office Mojo. (n.d.). Retrieved September 19, 2016, from http://www.boxofficemojo.com/movies/?id=revenant.htm
Kingsman: The Secret Service (2015) - Box Office Mojo. (n.d.). Retrieved September 19, 2016, from http://www.boxofficemojo.com/movies/?id=secretservice.htm
The Martian (2015) - Box Office Mojo. (n.d.). Retrieved September 19, 2016, from http://www.boxofficemojo.com/movies/?id=scott2016.htm
Full Cast & Crew. (n.d.). Retrieved September 19, 2016, from http://www.imdb.com/title/tt1663202/fullcredits
Kisonak, R. (n.d.). The Martian. Retrieved September 19, 2016, from http://www.sevendaysvt.com/vermont/the-martian/Content?oid=2933589
The Revenant - Moviola. (n.d.). Retrieved September 19, 2016, from http://www.moviola.org/the-revenant/
Interstellar (2014) - Box Office Mojo. (n.d.). Retrieved September 19, 2016, from http://www.boxofficemojo.com/movies/?id=interstellar.htm