Situation Analysis

on

Group
Members

Nafia Nazmee

092 0039 030

Meshkat Shahriar

102 0351 030

Md. Sakibur Rafman

101 0925 030

Adnan Kibria

101 0618 030

Industry Background
What is HALAL?

The Arabic word Halal means lawful. In the Holy

Quran, Allah commands Muslims and all of
mankind to eat of the Halal things. Among the
many verse of the Quran convey this message,
here is one:
"O Mankind Eat of that which is lawful and
wgilesome in the earth, and follow not the
footsteps of the devil. Lo! he is and open
enemy for you (2:168)"

Background
VISION_________________________________
Our vision is to be the single point of contact for all our
clients, and will set the standard for service excellence
in meat processing industry. Make a leading position of
Meat processing industry in Bangladesh by committing
to excellence in customer product and ensure quality in
product.
MISSION________________________________
To be the top manufacturers of fresh, hygienic and halal
meat in the local market, our companys mission is to
enhance the quality of workings and adding more values
to the customers. The mission is to provide high quality,
convenient and exclusive Halal meat at a reasonable
cost. Maintain quality standard to ensure the
consistency, acceptable quality and confidence in the
products and services.

Background
VALUE

Value: Maintain Quality Standard To Ensure

Consistency, Acceptable Quality And Confidence In
The Products And Services.
BELIEF_We
believe that we
BELIEF_
Supply quality meat by;
Sourcing quality healthy stock
Processing under strict Halal and hygienic
conditions
Develop livestock breeding facilities to improve
carcass size, conformation, meat yield, and feed
efficiency and reduce production cost.

Background

OUR PLANT
Boning Room
Chiller Freezer
By-Product and Waste Management
Cultivated Fodder
Animal Selection Criteria
Supply of Live Stock
Veterinary Inspection
HALAL Program for Slaughter
Quality Manual Good Manufacturing
Practices (GMP)

PESTEL Analysis

Political factors
Election Culture
Poison in Politics
Informational Liberty
Government Guideline
Influence from External Sources

Economic factors
Growth Rate of GDP
Bangladesh in GDP
Bangladeshi Labor Force
Rate of Exchange
Public and Private
Supply of Currency
Inflation and Deflation

Social Factors

Severe Poverty
Population Density
Bureaucracy
Terrorism
Technological factors

Electricity
Energy Infrastructure
Government Contribution
Media Revolution
Internet

Environmental factors
Natural Disasters
Regular or Usual
Natural Resources
Environmental Support
Government
Legal factors
Licensing
Documentation
Adhesive Fees Pay
Registration Validity
Taxation
Company Monogram
VAT Issues

Porters 5 Forces Analysis

5 Forces

INDUSTRY Life Cycle

Recommendation

Development
Plan

Development Plan

Development Plan

Development Plan

Socio Economic Classification

Grade

Social Status

High Class

B1

Upper Middle Class

B2

Middle Class

Lower Midle Class

Development Plan
Factory Land
Factory land at Hazratpur,
Itavara, Keraniganj

15 Bigha@ 400,000
Tk Per katha

15*20*400,000
Total Tk.

Factory Building Development

(2 storied steel structure
building)

Total 144,000 sft

Office Building Rent at Kheelket,

Joarshahara

3000 sft*1floor*50 tk
per sft

Total Costing of Machineries for

all the plants

120,000,000
20,000,000

3000*50
Total Tk.

150,000

Total Tk.

280,300,000

Development Plan
Office and Factory Vehicles
Trucks (TATA 2011 Model
Used)

4Pieces@
1,200,000Tk

4,800,000

Freeze Van (Hino 2007

Model 268A Used)

10Pieces@
2,800,000Tk

28,000,000

Office Microbus (Toyota

Hiace 2004 Model Used)

3Pieces@
16,00,000Tk

4,800,000

5Pieces*550,000

2,750,000

Pick up van (TATA Ace 2011

Model)

Total

40,350,0
00

Development Plan
Office Furniture and Equipment:
Interior Decoration

600,000
Tube light- Phillips (100 tk
per unit*10000 units)

1,000,000

Lights
Bulb (150 tk*700 units)
Refrigerator (Panasonic)
Photocopy Machine (Canon Laser
Copier)
Printer (HP Color LaserJet CP6015dn
Printer)
Fax Machine
Air Conditioner (General AC)
Office Supplies
Computer (HP Office Desktop)

105,000

2 Pieces@ 75,000 Tk

150,000

2 Pieces@ 140,000 Tk

280,000

3 Pieces@350,000Tk

1,050,000
300,000
1,500,000
1,800,000
5,000,000
Total Tk.

11,905,000

Development Plan
Software
Website Design

BDT 50,000
Total Tk.

50,000

Machine Installation Charge:

Installation charge of all plants for
local and foreign experts

US$ 285,800

23,435,600
Total Tk.

23,435,600

Training Session:
Training for operating machines by 2
foreign experts

US$ 50,000

4,100,000
Total Tk.

4,100,000

Raw Materials:
Cow (Male)
Cow (Female)
Cattle
Food and Medicine

2000 cows*50,000
120 cows*90,000
20 cattle*18,000

100,000,000
10,800,000
360,000
100,000,000

Total Tk.

211,160,000

Development Plan
Employee Salary and Benefits:
Factory office staff
Accounts Department
Administration Department
Delivery section staff
Human Resource Management Department
Supply Chain Management Department
IT Department
Marketing Department

960,000

100,000

500,000

300,000

80,000

390,000

60,000

475,000

Total Tk.

2,865,000

Development Plan
Advertisement Cost :
Newspaper
(The Daily Prothom Alo)
(First 3 months)

Front page color Ad@ 18500 tk per

inch*3 by 9 Inch *100 times

49,950,000

Newspaper
(The Daily Prothom Alo)
( 3-6 months)

Second page color ad@

16500 tk per inch*3 by 9 Inch
*100 times

44,550,000

Newspaper
(The Daily Prothom Alo)
(after 6 months)

Third page color Ad @15000 tk per

inch*3 by 9 Inch *100 times

40,500,000

Newspaper
(The Daily Bangladesh Protidin)
(From the beginning)

First Page Color Ad @

16000 tk per inch* 3by 9*100
times

43,200,000

Billboards

Board- 24 tk per sft*300 sft*600

4,320,000
546580000
Total Tk.

182,520,000

Development Plan
Insurance Premium:
Insurance of the entire factory to
ALICO

50,000,000

Total Tk.

50,000,000

Payment to Rowdy Leader and

local Member of Parliament:

Payment to Rowdy Leader and local

Member of Parliament

50,000,000

Total Tk.

Grand Total Costing BDT

50,000,000

282,520,000

Development Plan
Power Station:
Perkins Generator 1000 KVA with
Cable
Electricity
Water (con)
Water (service charge)

Net2*900000
Expense= 1,200,511,000

1,800,000
250,000
300,000
1,000,000

Gas line connection

1,000,000

Total

4,350,000

Equipment
Wrapping Machine

20,000

Printing Machine

21,000

Equipment

200,000,000

Total

200,041,000

Taka

208,741,000

Development Plan
Projected Cash Flows
Year 1
Sales/Revenue

Year 2

Year 3

1,000,000,00
1150000000 1322500000
0

Year 4
1587000000

Cost of Goods Sold

400000000

460000000

529000000

634800000

Gross Profit

600,000,000

690000000

793500000

952200000

Selling & Administrative

expense

250000000

287500000

330625000

396750000

Operating Profit

350,000,000

402500000

462875000

555450000

Interest Expense

Net Profit Before Tax

Provision for Income Tax

Net Profit After Tax

350,000,000

402500000

462875000

555450000

Development Plan
Payback
Period_________________
Total Income after 1st year 350,000,000
Total Income after 2nd year 402500000
Total Income after 3rd year 462875000
Total Income after 4th year 462875000

3 years
(350,000,000+402500000+462875000)= 1,215,375,000

Development Plan
Return on investment (ROI) in 4 years

= (Total return in 4 years- Initial

Investment)/Initial investment
= (1,770,825,000- 1,200,000,000)/1,200,000,000
=47.57%

Thank
You