Founder of the Company

James L. Kraft
Company Headquartered

Northfield, Illinois
(a Chicago suburb)
 About the Company
• Kraft Foods, Inc. is the largest confectionery,
food, and beverage corporation headquartered
in the United States  and the second-largest in
the world (after Nestlé SA). It markets many
brands in more than 155 countries.
• The company is headquartered in 
Northfield, Illinois, a Chicago suburb. Its
European headquarters are just outside
[Zürich], Switzerland.
 Revenue : ▲ US$ 42.2 billion (2008) 

 Operating income : ▼ US$ 3.8 billion (2008) 

 Net income : ▲ US$ 2.9 billion (2008) 

 Employees : 98,000 (2008) 

Products
 ABSTRACT
Origin of the firm
Beginnings of Kraft
National Dairy becomes Kraft
Financial Expansion
Purchase of Cadbury
Brands
 Origin of the firm
 Formation of the Firm (10 December 1923)

Objective of Firm

Financing the Firm

National Dairy Products Corporation (1923)

Acquisitions 55 firms since 1923 - 1931.

 Beginnings for Kraft
 Start-up of the business.

 Establishment of New York headquarters(1912).

 Invention of pasteurized processed cheese.

 Consolidating the US dairy industry.

 Establishment in Europe Countries.

 National Dairy becomes Kraft
 The firm changed its name from National
Dairy to Kraftco Corporation. (1969)

 Reorganization after the name change.

 Financial Expansion
 Nabisco Holdings merged with Kraft Foods.

 Minor divestitures.

 Kraft's debt payment.

‡ Purchase of Cadbury
 Brands
 Company's core businesses.

 Its own major brands.

 50 Additional brands.
THANK YOU . . .