GROUP -8

Harsh | Madhu | Shashank K |Shashank M | Shashi |

Vinoth

GOOGLES NEXUS PHONES

GOOGLES MISSION

XIAOMIS STRATEGY-COMPETITOR

to collect and organize the world's information

to make it accessible to the world at large

They're going to reduce the price of

cell phones in order to get people
online
They'll monetize them by selling
services, & be a different kind of
service than Google
So far, this is what Xiaomi has
done:
1. Forking Android into own
version (#6)
2. Designing and branding its
own phones (#5,#4)
3. Assembling its own phones
(#3)

REASONS FOR ENTERING IN CELLPHONE MARKET

If we break the COG(cost of good) of cell phone
1. Actual raw material
2. Profit to component manufacturer (Invensense,
Qualcomm)
3. Profit to assembler (Foxcon, etc.)
4. Profit to designer (LG, HTC, etc.)
5. Profit for the brand (Samsung, HTC, etc.)
6. Profit for the software developer
Google has incrementally expanded to reduce the cost of
the device
It started with Android(#6),then Nexus(#5) , now
internally designed Nexus Phones (#4)
Assemblers have razor thin profit so Google not pursuing
(#3).
#2 is most expensive component in terms of profit to
Designer

COMPETITORS PERFORMANCE
Huawei, which manufactures Google's Nexus
smartphone, shipped 27.5 million handsets
during the quarter for 8.2 percent market share
Its market share was 5.2 percent one year ago
Googles target is to extend its reach by
bringing more users on its platform
Android leads in OS and in Apps too

SMARTPHONE USERS BY HANDSET

APPS USED BY SMARTPHONE USERS

SMARTPHONE USERS BY OS