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Ajinomoto
Ajinomoto
Ajinomoto
Background Ajinomoto
AJI-NO-MOTO being born for 100 years in Japan, loved for 40 years in Indonesia
It started from a big invention in Japan, in 1908; Dr. Kikunae Ikeda found the source of savory taste
extracted from seaweed stock (kombu).
The factory located in Mojokerto, East java, MSG is produced with brand name AJI-NO -MOTO which
is distributed to all over Indonesia
Background Of Product
Ajinomoto is leading Japanese's corporation producing food
seasoning, cooking oil, and pharmaceutical products. One of
the most known product is the mono sodium glutamate.
In Indonesia, AJI-NO-MOTO has been distributed for 40
years and become widely chosen in the kitchens of many
Indonesian mothers. From time to time product improvement
and innovations keep being developed, proven by various
seasoning products such as "MASAKO" flavoured seasoning,
"SAJIKU" ready-to-use (flour seasoning and seasoning for
special dish), and "SAORI" Oriental seasoning.
POTENTIAL CRISIS
Halal certificate
Potential
crisis
Political conflict
Legal-formation
or
multidimensiona
l approach
Halal certificate
This sub point crisis recognize in crisis of
organizational misdeeds type in crisis of skewed
management values
For example : Ajinomoto's ingredients had been
changed from Bactopeptone to Bactosoytone without
consulting the LPPOM - MUI .
Political conflict
This type in aspect crisis communication
How to prevent
The first prevent is adopt a focused approach
gather correct and relevant information
Effective communication is essential to overcome
crisis in the organization
Avoid unnecessary conflicts and
misunderstanding at the workplace
Refences
www.ajinomoto.co.id
www.ajinomoto.com/guidance/business/indonesia.ht
ml
www.ajinomoto.com/en/products
http://ritamulia.blogspot.com/2011/12/manajemenresiko-pada-perusahaan.html