EXAMPLE and Why

Studying for Masters degree choice, goal, plan (selecting between

options rationale)
Whether to study a Masters, how, where
Army reverse supply chain withdraw troops outsourcing to
civilian contractor with expertise and resources the choice to
outsource was strategic (perspective)
New product development (NPD) market research about materials;
source materials and production facilities (product strategy)
Local engineering firm tooling relationship/commercial strategy
customer strategy
Consulting firm new approach to finding new customers (changing
resource base)
Merger of two companies TV tools providers to increase market
power
Engineering company (materials and prices) long lead times/poor
availability CEO reluctant to change source (impact on