Crown and

Griffin Books
Fiction Genre Sales
Report, 2006-2010

Summary
This year, Crown and Griffin sold
$220,110 in fiction books alone just
over half of our total revenue. We sell
five genres of books: classic,
mystery, romance, sci-fi and fantasy,
and young adult.
Sales of all books have been
historically low throughout the
recession, but sales in all fiction
genres were up in 2010.

Sales by Genre, 2006-2010

Old Management
Genre

2006

2007

New Management
2008

2009

2010

Classics

$18,580. $69,225. $16,326. $10,017. $26,134.

00
00
00
00
00

Mystery

$78,970. $82,262. $48,640. $49,985. $73,428.

00
00
00
00
00

$94,236. $131,39 $79,022. $71,009. $81,474.

Romance
00
0.00
00
00
00
Sci-Fi &
Fantasy

$16,730. $19,730. $12,109. $11,355. $17,686.

00
00
00
00
00

Young
Adult

$35,358. $42,685. $20,893. $16,065. $21,388.

00
00
00
00
00

Five-Year Trends
Romance has been our top seller since 2006,
with greatest sales in 2007.
Mystery sales have been strong, coming in
second to Romance each of the past five
years, and expected to exceed it in 2011.
Young adult sales have been low since 2008.
Classics sales were up in 2010, though still
far lower than sales in 2007.
Science Fiction and Fantasy sales were up in
2010, but still low.

Romance sales by subgenre

2006

2007

2008

2009

2010

Historical

35%

20%

16%

20%

23%

Teen

17%

18%

20%

24%

20%

Vampires

5%

40%

43%

40%

36%

Religious

20%

12%

13%

10%

11%

Other

23%

10%

8%

6%

10%

What next?
Continue to expand Romance Section
Next big subgenre: Historical Fantasy

Expand Mystery Section

Larger stock of new releases
Staff Picks for older mysteries

Bigger push for Young Adults

Teen promotions- discounts, readings, book events
Highlight Young Adult series
Promote Crossover books
Teen Romance
Young Adult Sci-Fi

Continue Classic Book of the Month Series

Start Proposed Sci-Fi/Fantasy Book Club

Sales by Genre, 2006-2010

Genre

2006

2007

2008

2009

Classics

$18,580.00 $69,225.00 $16,326.00 $10,017.00

Mystery

$78,970.00 $82,262.00 $48,640.00 $49,985.00

$131,390.0
Romance $94,236.00
0 $79,022.00 $71,009.00

Genre

2006

2007

2008

2009

2010

Classics

$18,580.00

$49,225.00

$16,326.00

$10,017.00

$26,134.00

Mystery

$78,970.00

$82,262.00

$48,640.00

$49,985.00

$73,428.00

Romance

$94,236.00

$131,390.00

$79,022.00

$71,009.00

$81,474.00

Sci-Fi & Fantasy

$16,730.00

$19,730.00

$12,109.00

$11,355.00

$17,686.00

Young Adult

$35,358.00

$42,685.00

$20,893.00

$16,065.00

$21,388.00