Professional Documents
Culture Documents
Charles Chocolate Final
Charles Chocolate Final
CHOCOLATES
PRESENTED
BY:
GHINA HAROON
HIBA TAHA
USMANI
JUNAID MAHBOOB
KHURRAM ASGHAR
MAHEEN AFTAB
VISION
STATEMEN
T
MISSION
STATEMEN
T
PEST
Social:
PEST
Technological:
PEST
PORTERS
5 FORCES
MODEL
Substitutes Available:
PORTERS
5 FORCES
MODEL
PORTERS
5 FORCES
MODEL
PORTERS
5 FORCES
MODEL
Competitive Rivalry:
A number of competitors.
Some competing at quality.
Some at price.
Others at Brand Image.
EFE
MATRIX
OPPORTUNITIES
WEIGH
T
RATIN
G
New Franchises
0.3
1.2
Discounted prices
0.1
0.1
0.15
0.45
0.3
0.3
0.15
0.3
Increase Internal
Capacity
0.1
0.1
TOTAL
2.45
EFE
MATRIX
THREATS
WEIGH
T
RATIN
G
Intense
Competition
0.5
1.5
Aging Consumer
Base
0.3
1.2
High Prices
0.2
0.4
TOTAL
3.1
SWOT Matrix
Strengths
Company heritage
Variety of premium
products
Top of the range
chocolates
Rich chocolate aromas
Excellent retail
experience
Weaknesses
No measure of
employee productivity
Poor demand
forecasting
Resistance of new ideas
Less focus on online
sales
Opportunities
Growth in US market for
chocolates
Growing demand for
organic and dark
chocolates
Acquisitions/Takeovers
Franchising Charles
stores
Penetration in
international market
Growing online sales
Threats
Competition from
Godiva, Lindt, Delice
PREMIUM
CHOCOLA
TE
MARKET
COMPETITO
RS
COMPETITO
RS
CARDONS BELGIAN
DOLCE VIA
Emphasized
Malls stores &
Candy
companies
Sold more
Candy than
Chocolates
Franchise
Model
Higher Price
than Cardonss
but lesser
Quality
Founded in 1885.
Englands oldest chocolate company.
Head Quarters was located in Portlands
old port area.
CHARLES
CHOCOLAT
ES
HISTORY
Products:
Premium line of chocolate
Portland Creams
Truffles
Nuts and chews
Almond bark
Chocolate covered ginger
Premium chocolate novelties
HISTORY
PRODUCTI
ON
Problems:
Set-up times cost
No measures of productivity in the plant.
Demand forecasting was difficult due to
seasonal demand.
Production planning was difficult due to
distortions arising from fluctuating
inventory levels.
Bringing change in the firm is difficult
because a strong culture prevails.
BUSINES
S LINES
1.
Retailing
2.
Wholesaling
3.
Online/Phone sales
4.
Sandwich Heaven
RETAIL
WHOLESA
LE
1.
Souvenir shops
2.
3.
Tourist retailers
4.
Corporate accounts
5.
ONLINE/
PHONE
SALES
SANDWIC
H
HEAVEN
MARKETI
NG
Brand Perception
Most people not aware of the brand
Those aware of it praise the retail experience
and call it the best chocolate they have ever
had
MARKETI
NG
Advertising
Tourist Publications
Seasonal Print Media
Radio Ads
Donations to charitable events
Direct Mail
Search Engine Rankings
Website
Troubles
MARKETI
NG
FINANCIA
LS
LEADERS
HIP
LEADERSH
IP
1.
2.
3.
CONFLIC
T?
Franchising discussed.
Online business seemed very attractive.
Corporate gift market was promising
GROWTH
OPPORTUNITI
ES
Joint venture?
Acquisition?
GROWTH
OPPORTUNITI
ES