Professional Documents
Culture Documents
Dippin Dots PP
Dippin Dots PP
Dippin Dots PP
Noor Alajami
Nishan Persad
Marwa Shohaib
Key information:
Created in 1987 by Curt Jones in
Southern Illinois.
The Concept was to introduce a new
way of indulging ice cream by
instantly freezing it by mixing in
liquid nitrogen.
Mission/ Vision
The overall goal of Dippin Dots was to create
something that had not yet been done
before.
They wanted their company to derive from
something that stood out from the rest.
They wanted a cool twist to the way ice cream
was made and looked. To be the ice cream
of the future.
3
Financial Analysis of
Dippin
Security Exchange Dots
and Commissions Disclosure Laws and
Regulations:
Companies that are privately owned are not required by law to disclose
detailed financial and operating information.
Examples of financial and operating information:
Annual Report
Balance Sheet
Income Statement
Financial Analysis
Inc magazine ranked Dippin Dots as one of the fastest growing
Continuation
companies in 1996 and 1997.
Dippin Dots ranked number 4 on entrepreneur magazines 2004 list
of top 50 new franchises.
Dippin Dots files for bankruptcy in 2011
Dippin Dots secures an offer from Scott Fischer for $12.7 Million in
2012.
Financial Analysis
Continuation
Growth between 2013-2015 was up 60% of estimated retail sales value
Expected to grow an additional 25% in 2016
Franchise Revenue has increased by 45% in 2015
Year:
Number of
Franchises:
2013
112
2014
116
2015
115
2016
121
11
Primary:
Inbou Oper
nd
ation
Logis s:
tics:
Outb
ound
Logis
tics:
Mark Servi
eting ces:
Sales
:
Uniqu
e way
of
creatin
g ice
cream
Logisti
c
proble
ms
were
obviou
s
Sold
all
over
theme
parks,
malls
movie
theatr
es,
stadiu
ms,
and
arena
s
Sold
world
wide,
with
Japan
being
first
Franc
hising
is
harder
due to
strict
rules
12
Secondary:
Procur
ement:
Due to
high
cost of
ingredi
ents,
price is
high
13
SWOT Analysis
Strengths
Unique
product
Strong
and
establishe
d brand
Tasty and
fresh with
less
calories
Vast
product
line and
flavor
offering
Weaknesses
Can only
be
consumed
at or near
retail
location
High
operating
costs
Difficulty in
achieving
in store
Relatively
high price
Dying
14
D
I
P
P
I
N
D
O
T
S
VS
C
O
M
P
E
T
I
T
O
R
S
Firm
Name
Dippi
n
Dots
Strat
egy
Highli
ghts
Ratio
nale
for
Strat
egy
Pros
and
Cons
I-c
taste
with a
futuristi
c
design
&
concept
.
Only
one of
its
kind.
Pros:
Consu
mers
get to
eat a
futuristi
c, lower
calorie,
fun i-c.
They
use
innovati
ve
marketi
ng and
franchis
e
placem
ent to
Must be
served
at
specific
temper
ature.
Franchi
sing
allows
product
to be
sold at
amuse
ment
parks...
etc.
Cons:
High
costs,
FAD, &
difficult
to sell
in
stores.
15
VRIO
ANAL
YSIS
16
VRIO Analysis
Valuable?
Costly to Imitate
Privately traded company and financial
records are not made public
Brand recognition
Organized to Capture
Rareness?
Coordinating systems
17
G Portfolio
trix
Considered a Dog
Low Market Share in a slow growing industry
A niche item in the ice cream industry
18
Recommendations
Focus on creating a nonseasonal products
Continue its expansion efforts
broaden its target market
19