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  • Group 5 - Market Segmentation

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    Carlos Vincent Oliveros
    8 views37 pages
    This document discusses target marketing strategies including market segmentation, positioning, and forecasting. It outlines 7 steps to segmenting and targeting markets, including identifying target markets and their expectations, creating subgroups, reviewing needs, naming segments, and determining strategies. It also discusses different types of positioning like head-to-head and differentiation positioning.

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    Market Segmentation

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    This document discusses target marketing strategies including market segmentation, positioning, and forecasting. It outlines 7 steps to segmenting and targeting markets, including identifying target markets and their expectations, creating subgroups, reviewing needs, naming segments, and determining strategies. It also discusses different types of positioning like head-to-head and differentiation positioning.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    8 views37 pages

    Group 5 - Market Segmentation

    Uploaded by

    Carlos Vincent Oliveros
    This document discusses target marketing strategies including market segmentation, positioning, and forecasting. It outlines 7 steps to segmenting and targeting markets, including identifying target markets and their expectations, creating subgroups, reviewing needs, naming segments, and determining strategies. It also discusses different types of positioning like head-to-head and differentiation positioning.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 37

    TARGET MARKETING

    STRATEGY
    M A R K E T S E G M E N TAT I O N ,
    POSITIONING. AND
    FORECASTING MARKETS

    TOP 5 BUSINESS TYCOONS


    Henry SY
    John Gokongwei

    Lucio Tan
    George
    TY

    David
    Cosunji

    MARKET SEGMENTATION

    MARKET SEGMENTS
    PRODUCT DIFFERENTATION

    KIDS WEAR

    WOMENS

    MENS

    HOME

    WHY SEGMENT MARKETS?

    One Product and


    Multiple Market
    Segments

    Multiple
    Products and
    Multiple Market
    Segments

    Segments of One:
    Mass Customization

    STEPS IN SEGMENTING
    AND TARGETING MARKETS

    Step 1:
    Identify the
    target
    markets

    Step 2: Identify
    expectations of
    target
    audience

    13 19YEARSOLD

    D
    N
    A
    30
    E
    E
    V
    ABO

    Step 3: Create
    subgroups

    Step 4: Review
    the needs of the
    target audience
    Step 5: Name your
    market segment

    Step 6: Marketing
    strategies

    Step 7: Review the behavior

    Step 8: Size of the Target


    Market

    head to head positioning


    differentiation positioning

    Product Repositioning

    perceptual map

    Segmentation
    Targeting Positioning
    Maximize your marketing
    impact

    Who is your product for?

    .better yet

    Who is your
    product
    NOT for?

    Step 1 : Segment your market


    Step 2 : Target your best customers
    Step 3 : Position your offering

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