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    Futureday 09: by Mads Fuhr Frederiksen

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    Mads Fuhr Frederiksen
    This document provides an overview of Mads Fuhr Frederiksen and his company Guava A/S. [1] Mads is the Production Manager at Guava A/S, a full-service media agency based in Copenhagen. [2] As Production Manager, Mads is responsible for overseeing technical implementations of online projects, search engine marketing, and email marketing. [3] Guava A/S works with major brands like Peugeot, Canal+, and TDC, providing services such as website design, online advertising, mobile apps, and usability testing.

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    Futureday 09: by Mads Fuhr Frederiksen

    Uploaded by

    Mads Fuhr Frederiksen
    17 views17 pages
    This document provides an overview of Mads Fuhr Frederiksen and his company Guava A/S. [1] Mads is the Production Manager at Guava A/S, a full-service media agency based in Copenhagen. [2] As Production Manager, Mads is responsible for overseeing technical implementations of online projects, search engine marketing, and email marketing. [3] Guava A/S works with major brands like Peugeot, Canal+, and TDC, providing services such as website design, online advertising, mobile apps, and usability testing.

    Original Description:

    Presentation from 2009 for school educational purposes

    Original Title

    Future Day '09

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    This document provides an overview of Mads Fuhr Frederiksen and his company Guava A/S. [1] Mads is the Production Manager at Guava A/S, a full-service media agency based in Copenhagen. [2] As Production Manager, Mads is responsible for overseeing technical implementations of online projects, search engine marketing, and email marketing. [3] Guava A/S works with major brands like Peugeot, Canal+, and TDC, providing services such as website design, online advertising, mobile apps, and usability testing.

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    Attribution Non-Commercial (BY-NC)
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    17 views17 pages

    Futureday 09: by Mads Fuhr Frederiksen

    Uploaded by

    Mads Fuhr Frederiksen
    This document provides an overview of Mads Fuhr Frederiksen and his company Guava A/S. [1] Mads is the Production Manager at Guava A/S, a full-service media agency based in Copenhagen. [2] As Production Manager, Mads is responsible for overseeing technical implementations of online projects, search engine marketing, and email marketing. [3] Guava A/S works with major brands like Peugeot, Canal+, and TDC, providing services such as website design, online advertising, mobile apps, and usability testing.

    Copyright:

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    of 17

    Futureday 09

    By Mads Fuhr Frederiksen


    Overkill agenda!

    • Who am I?
    • Who is Guava A/S?
    • What we do at Guava A/S?
    • WWW rocks!
    • Projects cases
    • Proces flow
    • School vs. real world
    • Job as a multimediadesigner
    • Questions?
    The who, where, what agenda…

    • What’s this about?


    • Who am I?
    • What we do at Guava A/S?
    • Why do we do it?
    • Where do you fit in?
    • “WWW quotes”
    How many are online today?

    A lot!
    Very few…

    Source: Ask anyone


    Where am I?
    • 31 years old
    • Live right here in the warzone at Nørrebro
    • Graduated in 2002 (FlashMads!)
    • Webdesign, music, online marketing, web copy,
    usability, SEM/SEO, gadgets, Apple products…

    • Current position: Production Manager at Guava A/S


    After EIK, 2002?

    • Freelance webdesigner/developer
    • Den Grafiske Højskole (MPL) - 2002
    • Salgs- og Marketingsuddannelse - 2003
    • Cubizz – 2004 (9 people)
    • Cubizz A/S – 2005 (18 people)
    • Cubizz Communication A/S (35 people)
    • Guava A/S – 2008 (220 people)
    • Guava A/S – 2009 (195 people isshh!)
    Today?

    Production Manager at Guava A/S


    • Responsible for technical implementations of all online
    projects
    • Chief of Google Adwords + SEM/SEO
    • Technical expert/advisor
    • E-mail marketing (data management, segmentation)
    • Websites, banners, Flash apps, SMS and so on…
    What we do at Guava A/S?

    A full-service media agency with the internet as a strategic centre of rotation!


    HQ in Copenhagen, Depts. in Århus, Sweden & UK

    • Peugeot
    • Canal+
    • FDM
    • Citroën
    • TDC
    • HP
    • MT Højgaard
    • Nestlé
    • ASE
    A couple of examples

    Generate leads
    Generate permissions
    Generate loyalty

    Generate sales!
    Flash apps
    XML AJAX
    Campaign sites Adwords
    Planning
    Heatmaps 1-1 dialogue
    Web applications
    API SMS
    PHP jQuery
    Online marketing
    Call2Action Mood boards
    Corporate sites
    E-mail marketing
    Surveys Micro sites
    Analytics/PPC
    Usability
    XHTML/CSS SEM/SEO
    Banner ads
    CMS
    .Net
    Affiliate marketing
    Online Space Management
    A simple process flow

    Insight & Concept & IA/UX & Production &


    GO LIVE!
    Strategy Copy Design Performance
    A chaotic process flow!

    Insight Analysis Strategy Concept

    IA/UX Design Production Tracking

    Performance SEM/SEO Performance Statistics


    "
    s ance
    encie rm
    epend
    ed rfo
    V i sualiz "P e
    -
    vant… ith y.
    if rele O? " w bl
    g after SE Copy refera il?
    kin " p r
    - Trac itch anic in ap
    sw rg s
    D O: k - o erhap ient
    O il p l
    - T uy m out, h to c
    k
    - B Wor d pitc
    n
    - Se
    <Keep it simple>
    </please>
    How can you apply ideas inside a big company?

    “ Here’s an idea: Go rogue. Pick something and do it under the


    radar. Create something in a few weeks that normally takes a few
    months. Do something in a way that works better than the status
    quo (or shows the promise of working better), Then you won’t
    need to convince anyone with words — the results will speak for
    themselves. “
    Source: http://www.37signals.com/svn/posts/1572-going-rogue-inside-a-big-company-a-la-best-buy
    Your future perhaps?

    Positions:
    • Concept developers
    • Copywriters (web copy)
    • Graphic designers/Art Directors
    • Strategic media planners
    • Project managers
    • Business Managers
    • Usability experts
    • Information Architects
    • Web developers
    • Flash programmers/designers
    • SEM/SEO & Google Certified Specialist
    Googles 10 Things

    1. Focus on the user and all else will follow


    2. It's best to do one thing really, really well
    3. Fast is better than slow
    4. Democracy on the web works
    5. You don't need to be at your desk to need an answer
    6. You can make money without doing evil
    7. There's always more information out there
    8. The need for information crosses all borders
    9. You can be serious without a suit
    10. Great just isn't good enough

    Source: http://www.google.com/corporate/tenthings.html
    Thank you.
    Questions?

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