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  • Case Study 2 U2: Xavier Korda

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    U2 is an Irish rock band formed in the 1970s consisting of four members: Bono, The Edge, Adam Clayton, and Larry Mullen Jr. They have released 13 studio albums and are one of the best-selling music artists of all time, having sold over 170 million records worldwide. Some of their most famous songs include With or Without You, One, I Still Haven't Found What I'm Looking For, and Beautiful Day. U2 has won 21 Grammys and been named one of the 100 Greatest Artists of All Time by Rolling Stone magazine.

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    U2 is an Irish rock band formed in the 1970s consisting of four members: Bono, The Edge, Adam Clayton, and Larry Mullen Jr. They have released 13 studio albums and are one of the best-selling music artists of all time, having sold over 170 million records worldwide. Some of their most famous songs include With or Without You, One, I Still Haven't Found What I'm Looking For, and Beautiful Day. U2 has won 21 Grammys and been named one of the 100 Greatest Artists of All Time by Rolling Stone magazine.

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    15 views5 pages

    Case Study 2 U2: Xavier Korda

    Uploaded by

    api-328081902
    U2 is an Irish rock band formed in the 1970s consisting of four members: Bono, The Edge, Adam Clayton, and Larry Mullen Jr. They have released 13 studio albums and are one of the best-selling music artists of all time, having sold over 170 million records worldwide. Some of their most famous songs include With or Without You, One, I Still Haven't Found What I'm Looking For, and Beautiful Day. U2 has won 21 Grammys and been named one of the 100 Greatest Artists of All Time by Rolling Stone magazine.

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    Case Study 2

    U2
    XAVIE R KORDA

    History
    U2 is an Irish rock band that started in the 1970s
    Consists of four members: Bono, Eric Clayton, The Edge,
    and Larry Mullen Jr.
    U2 have released 13 studio albums and are one of the
    world's best-selling music artists of all time, having sold
    more than 170 million records worldwide
    Rolling Stone ranked U2 at number 22 in its list of the
    "100 Greatest Artists of All Time"

    Famous Works
    With or Without You
    One
    I Still Havent Found What Im Looking For
    Sunday Bloody Sunday
    Beautiful Day

    Marketing and Promotion


    In 2014 Apple released Songs of Innocence for free to
    anyone with an iTunes account
    Sold 170 million records
    The band grossed $1.67 billion in ticket sales from 1990
    to 2016, second only to the Rolling Stones

    Awards and Titles


    21st highest selling artist in the US
    20 Grammys
    Have sold more than 170 million records
    Rolling Stones has placed them at number 22 on the
    100 Greatest Artists of All Time

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