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    Open and Closed Adverts

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    Sam Dawkins
    This document discusses open and closed adverts. Closed adverts clearly show what they are selling, while open adverts have less clear meanings and are open to interpretation. Coca-Cola and Warburton's Crumpets are given as examples of closed adverts, as within a minute or less the viewer understands they are advertising those respective products and the companies present their products with confidence.

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    Open and Closed Adverts

    Uploaded by

    Sam Dawkins
    19 views3 pages
    This document discusses open and closed adverts. Closed adverts clearly show what they are selling, while open adverts have less clear meanings and are open to interpretation. Coca-Cola and Warburton's Crumpets are given as examples of closed adverts, as within a minute or less the viewer understands they are advertising those respective products and the companies present their products with confidence.

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    nmmy

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    This document discusses open and closed adverts. Closed adverts clearly show what they are selling, while open adverts have less clear meanings and are open to interpretation. Coca-Cola and Warburton's Crumpets are given as examples of closed adverts, as within a minute or less the viewer understands they are advertising those respective products and the companies present their products with confidence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views3 pages

    Open and Closed Adverts

    Uploaded by

    Sam Dawkins
    This document discusses open and closed adverts. Closed adverts clearly show what they are selling, while open adverts have less clear meanings and are open to interpretation. Coca-Cola and Warburton's Crumpets are given as examples of closed adverts, as within a minute or less the viewer understands they are advertising those respective products and the companies present their products with confidence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Open and Closed

    Adverts
    Open adverts- not a clear meaning or what they are selling, very up for
    interpretations

    Closed Adverts- very easy to see what they are selling

    Coca Cola

    Coca cola is a very closed advert because after one minute you can
    already know what the advert is selling to you, it makes the audience
    feel like the company is very confident in their product

    Warburtons Crumpets

    This is a very closed advert because the whole advert they are
    talking about crumpets.

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