Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Irrigation Rural Development Programs

    Uploaded by

    rahulri2002
    This document outlines two modules on rural marketing. Module 1 defines and discusses rural marketing, including components of rural markets, classifications, differences from urban markets, rural population characteristics like occupation, income, location, expenditure, and infrastructure. Module 2 discusses segmenting rural markets and developing rural marketing mix strategies, including product positioning, branding, pricing, innovative distribution channels, promotional strategies, challenges in rural communication, and use of mass media, non-conventional media, and personalized media. It also discusses influence of consumer behavior on communication and includes cases of FMCG, beverage, and OTC marketing in rural areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Irrigation Rural Development Programs

    Uploaded by

    rahulri2002
    6 views2 pages
    This document outlines two modules on rural marketing. Module 1 defines and discusses rural marketing, including components of rural markets, classifications, differences from urban markets, rural population characteristics like occupation, income, location, expenditure, and infrastructure. Module 2 discusses segmenting rural markets and developing rural marketing mix strategies, including product positioning, branding, pricing, innovative distribution channels, promotional strategies, challenges in rural communication, and use of mass media, non-conventional media, and personalized media. It also discusses influence of consumer behavior on communication and includes cases of FMCG, beverage, and OTC marketing in rural areas.

    Original Description:

    Syllabus for Rural Marketing

    Original Title

    Presentation 1

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines two modules on rural marketing. Module 1 defines and discusses rural marketing, including components of rural markets, classifications, differences from urban markets, rural population characteristics like occupation, income, location, expenditure, and infrastructure. Module 2 discusses segmenting rural markets and developing rural marketing mix strategies, including product positioning, branding, pricing, innovative distribution channels, promotional strategies, challenges in rural communication, and use of mass media, non-conventional media, and personalized media. It also discusses influence of consumer behavior on communication and includes cases of FMCG, beverage, and OTC marketing in rural areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views2 pages

    Irrigation Rural Development Programs

    Uploaded by

    rahulri2002
    This document outlines two modules on rural marketing. Module 1 defines and discusses rural marketing, including components of rural markets, classifications, differences from urban markets, rural population characteristics like occupation, income, location, expenditure, and infrastructure. Module 2 discusses segmenting rural markets and developing rural marketing mix strategies, including product positioning, branding, pricing, innovative distribution channels, promotional strategies, challenges in rural communication, and use of mass media, non-conventional media, and personalized media. It also discusses influence of consumer behavior on communication and includes cases of FMCG, beverage, and OTC marketing in rural areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    MODULE 1:

    Introduction to Rural Marketing: Definition and Scope of Rural


    Marketing, Components of Rural Markets, Classification of Rural
    Markets, Rural vs. Urban Markets. Population, Occupation
    Pattern, Income Generation, Location of Rural Population,
    Expenditure Pattern, Literacy Level, Land Distribution, Land Use
    Pattern, Irrigation, Rural Development Programs, Infrastructure
    Facilities, Rural Credit Institutions, Rural Retail Outlets.

    MODULE 2:
    Segmenting Rural Markets, Rural Marketing Mix Strategies: Positioning in
    rural markets, Rural Product Strategies and Brand Management Rural
    Pricing Strategies Rural Distribution Strategies Innovative Distribution
    Channels like ITC E-choupal ,Godrej Adhar, HUL Shakti, Mahindra Samriddhi
    sand Godrej Sakhi. Rural Promotional Strategies, Challenges in Rural
    Communication, Rural Media- Mass Media, Non- Conventional Media,
    Personalized Media, Rural Media Typology, Rural Media Innovation,
    Influence of Consumer Behaviour on Communication. Cases on FMCG
    /Beverages /OTC marketing in rural markets.

    You might also like