Emerald Jewel Industry India Limited

A case study

Introduction
Established in 1984.
Business started with procurement
from the goldsmith.
Started own manufacturing in 1992.
Largest Jewellery Manufacturer in the
SAARC Countries.

 Fulfills domestic demand and has the

coveted status of Export house.
Jewel One, Ishtaa (18-karat zirconstudded jewellery), Nishtaa, and
Corona (for diamonds)

Emerald as a manufacturer
Transformed conventional procedures to a
technology based.
Introduced uniqueness in design (over 1
lake designs).
Improved quality of workmanship.
Internal design work leading to innovation.
Satisfying the needs of internal customers.
Increase production from 400gm/month to
2 metric tones/month. Quality maintained
in every aspect of production.

Awards and laurels

Won national jewellery award for
Best jewellery manufacturer and
Gem of the year.
Awarded as the Preferred
manufacturer of India.

Emerald as innovator
Revolution period from 1995- 2003.
Computer aided design process.
Extensive research done in field like laser
cutting, stone setting, gold recovery etc.
Reduction in gold wastage.
Innovation by mixing casting and
handmade designs.
Innovation through light weight jewellery.
Internal design process based on extensive
research.

Emerald as an employer
Provides employment to over 2000
people.
As the employee grows the company
grows.
In-house training provided.
Continuous improvement through
proper interaction between
management and employee.

Jeweller No 1!
K. Srinivasan(Managing Director)
Started out as a salesmanwith salary
of Rs. 100.
Began with 100-150gms gold now
handles 15 tonnes a year.
A strong network base led to
expansion of business.
First jeweller to concentrate in design
accuracy and quality of finish.
Customer satisfaction is his
objective.

Thank you