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    This document outlines a plan to generate revenue by monetizing a mobile app targeted towards urban millennials in the US. It estimates there are over 22 million millennials living in core urban areas who could be potential users. It aims to monetize 5% of users through in-app sales or partnerships, generating an estimated $814,320 in monthly revenue from 678,600 highly active users each using the app 3 times per month at $0.40 per use.

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    revenue

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    This document outlines a plan to generate revenue by monetizing a mobile app targeted towards urban millennials in the US. It estimates there are over 22 million millennials living in core urban areas who could be potential users. It aims to monetize 5% of users through in-app sales or partnerships, generating an estimated $814,320 in monthly revenue from 678,600 highly active users each using the app 3 times per month at $0.40 per use.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    28 views1 page

    Revenue

    Uploaded by

    api-339682819
    This document outlines a plan to generate revenue by monetizing a mobile app targeted towards urban millennials in the US. It estimates there are over 22 million millennials living in core urban areas who could be potential users. It aims to monetize 5% of users through in-app sales or partnerships, generating an estimated $814,320 in monthly revenue from 678,600 highly active users each using the app 3 times per month at $0.40 per use.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

    How do we generate revenue?

    Identify Total Addressable Market


    Est Users

    US

    Millennials

    75,400,000

    % Living in Core Urban Millennials Est. Market Share


    30%

    22,620,000

    Avg.
    Revenue/Person
    $2

    Avg.
    Revenue/Use
    $0.40

    Target Users

    15%

    3,393,000

    Revenue per Use


    % Monetized
    Sales
    5%

    Avg. People/Sale
    4

    Revenue per Use at


    Scale
    Target Users
    % Highly Active
    3,393,000

    20%

    Active User Base


    678,600

    Avg. Monthly
    Usage
    3

    Avg. Revenue/Use
    $0.40

    Avg. Monthly
    Revenue
    $814,320

    Notes and Assumptions

    Expect to reach scale once launched in 50 major metropolitan areas

    Example Partners

    OpenTable: 5-15% of reservation fee

    Fandango: $0.10/ticket

    Reservation Genie: $1/person

    Lyft: $7.50/new user


    Data Sources

    Millennial Est. http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/

    Core estimated by: http://jaxusa.org/about/news/millennial-boomtowns-where-the-generation-is-clustering-its-not-downtown

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